In my last blog article I introduced the Sales 2.0 concept and how it is now common practice to establish the lead generation and prospecting aspect of sales into a separate business process. You do this because sales people and business owners either don’t have the time to do enough prospecting and lead generation, or they are not very good at it.
If you accept the business logic of Sales 2.0 then you need to begin understanding the elements that make Sales 2.0 effective. Read More »
Some of you may have heard the term “Sales 2.0” and wondered what is meant by the term. Chances are that many of you reading this blog post have been moving in the direction of a Sales 2.0 model without being aware of it. You just know that what you used to do is not working as well as it did before, and you are trying new things.
The short definition of Sales 2.0 is that you separate the Prospecting/Lead Generation function and the Selling Function into two distinct business roles. In other words, the Sales reps don’t make the cold calls and do the prospecting, another group does that role; the Sales reps are only responsible for completing the sale. Read More »
Recently, a friend who manages a business down south, shared a frightening experience with me…
He said his boss came into his office … closed the door (never a good sign) and told him rather matter-of-factly, that his sales numbers were “alarmingly” down and that if he wanted to remain in his position he’d better find some way to recover the loss and turn things around to become a success. Read More »
Ready to finally turn your passion into profits, enjoy your work and make enough money so you can have more time to spend enjoying life?
If you’ve been putting your dreams on hold and have been stuck just struggling to make ends meet, now is the perfect time to get your own business started, to become your own boss and get it right!
That’s what Bill Gates did. He started his business in the midst of a recession and it took off, Read More »
John’s printing firm had just printed a $40,000 job for a client that came out perfectly except for one detail. The beautifully printed brochure only generated one inquiry for his client.
The reason for this was >> (Read More)
“I’ve been sending out 3,000 postcards a month but I’m only getting a few responses lately. What am I doing wrong?” – Frank from Little Rock, AR
Are you getting to few responses, generating too few leads with your small business marketing?
In order to get the same amount of business flowing through their doors many entrepreneurs have taken the logical step of increasing their marketing, extending their reach. That’s a good idea but it’s going to Read More »
I’m working on a report mapping out the proven formula for free viral ebooks that actually work to get attention and business.
If you have an example you’ve written or someone else wrote that has been downloaded at least 25,000 times, please make a comment with it’s title and the download link.
| About Charlie Cook Related Resources More Posts by Charlie Cook To discover the easy and inexpensive ways anyone can attract more clients and maximize their profits, sign up for your FREE Profit Now Report. |
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What makes an ad get your attention and then keep you interested and help generate more sales? It’s when it clearly identifies a common problem and then shows you an obvious solution that you can’t live without.
Here’s an example that does exactly this >>
Just use the above link and click on play to see what I’m talking about.
– Charlie
MarketingForSuccess
Small Business Marketing Ideas That Attract Clients and Increase Your Profits
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Ever have a client you really liked working with quit? You know how upsetting it can be.
This week, one of my favorite clients, wrote me to let me know that he wanted to stop working with me after just two months.
Did I blow it, tick him off or what? You be the judge.
Kris Simmons, of FireEye Productions owns a web and video production company. In 2007 he’d seen a devastating slow down in business and been forced to layoff most of his staff. Kris had signed up as a mentoring client in early February of 2008.
He thought his business was a victim of the slowing economy but believed there were still plenty of clients out there if only he could get their attention and their business. Then 8 weeks after signing up Kris quit!
Why? Why did Kris quit as a mentoring client?
From the start, Kris jumped on each strategy and idea I provided him and put as many of them as he could to use. The result?
Kris sold 30 projects in less than two months, which in his words “Is HUGE!” In fact it was more than he’d ever signed up in any two-month period since he started his business eight years ago and to boot he did it in the midst of a recession.
Kris wrote me to say that he had to stop working with me because even with outsourcing 90% of the new projects, he was working around the clock to keep up with the demand that I’d helped him tap. With all the new clients he’d landed he didn’t have time to keep up with the mentoring program and wanted to stop working together, at least for now.
I’ll miss working with Kris. He was fun to work with and most importantly followed through on the strategies and ideas I shared with him.
Want to benefit from my misfortune?
Fill Kris’s spot.
I now have one new space available in my mentoring program and if you act quickly and apply and you’re accepted you could be the next person to discover how to get more business than you ever imagined.
To your success,
Charlie
www.marketingforsuccess.com
P.S. Be forewarned! Kris had the same complaint that other clients have mentioned in the past. He told me I should have warned him about the tsunami of business that he could expect.
So consider yourself warned. The marketing strategies and ideas I share with my clients can bring you in more new business than you ever imagined.
P.S. II Want to see what Kris had to say? Use this link to view his video comments online >>
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