Charlie Cook's MArketing for Success Insider's Club

Marketing Strategy

Top Tips For Getting Your Business To Stand Out

By Tom Borg   |   September 14, 2011

Last week I attended a business meeting in St. John’s Seminary, a business retreat in Plymouth, MI.

As soon as I walked into the massive and beautiful foyer, I could see this facility was impressive.

All the details of elegance were present.  Read More »

Your Last Chance To Watch It…

By Charlie Cook   |   September 8, 2011

Last week I asked you about what challenges you face.

Whether you’re struggling to get more customers or finding it hard to beat out your competitors, there are a few simple steps you can take to make sure your business thrives. Read More »

The Easy Way To Make Your Business Stand Out

By Susan Rice Lincoln   |   September 2, 2011

Looking for a way to stand out?

Your clients are always interested in who you are and what people have to say about you. That’s the true currency of the social networking world.

Of course, we all know about getting testimonies from individuals. But another way to get attention to your company is to… Read More »

Your Best Marketing Strategy…

By Charlie Cook   |   August 30, 2011

This weekend we had an unwanted visitor – a loud-spoken woman, a regular windbag, if you will – and she scared the living daylights out of all the neighbors, not to mention most of the population of the east coast of the United States.

And no matter what we tried, she wouldn’t shut up Saturday night, keeping us all awake. Read More »

The Fastest Way To Kill Your Business

By Tom Borg   |   August 24, 2011

A while back, the Railroad industry was approached by the airline industry when it was in its’ infancy.

The airline execs wanted to team up with the railroad industries to launch their airlines.

They valued the experience and… Read More »

Why You Should Tell More Stories

By Colleen Kilpatrick   |   August 8, 2011

Remember the “Goldilocks and the 3 bears”?

Of course you do. In fact, you probably visualized a little girl with blonde ringlets sampling porridge.

Regardless of the images you conjured of of this classic childhood tale, you most likely remembered it in images. Read More »

85% Of People Said You Couldn’t Do This…

By Charlie Cook   |   July 7, 2011

85% of the people around you said you could never do this.

It’s not impossible, but it does take work. Read More »

Are You Raising Grass?

By Charlie Cook   |   June 30, 2011

“My father used to play with my brother and me in the yard.  Mother would come out and say, ‘You’re tearing up the grass.” “We’re not raising grass,’ Dad would reply. ‘We’re raising boys.'” ~Harmon Killebrew

When you’re running your own business, Read More »

Why Marketing Fails – Hint: It’s Not Your Fault…

By Charlie Cook   |   May 24, 2011

Ever wonder why your website, ads, mailings and even your social media aren’t working to attract a steady stream of fresh clients to your business and put more money in your pocket?

I’m sure you’re working as hard as you can to… Read More »

There’s No Such Thing As Minor

By Charlie Cook   |   April 5, 2011

I’m going to apologize in advance. This past Saturday I was in for surgery and my brain is still clouded with pain medication – so I’m going to apologize in advance for being a bit blunt below.

My brother in-law warned me. He said there is no such thing as… Read More »