Charlie Cook's MArketing for Success Insider's Club

Marketing Strategy

Wish me luck… (I’m not kidding)

By Charlie Cook   |   April 1, 2011

After putting it off for months, I head in for surgery on my ACL, tomorrow, Saturday at the Hospital for Special Surgery in New York.

I actually tore my ACL back in January but being the stubborn person that I am, I kept skiing until now.

And it’s true, if you’re bull-headed enough, no matter how bad the pain is you can keep going, like I did.

But is that a good idea? Read More »

Who’s Going To Notice If You’re Marketing…

By Charlie Cook   |   March 15, 2011

A few years back, I was out on the ski slopes in Vermont, following my son Evan down an icy trail. I got going a bit too fast and took a fall and landed head first on the rock hard snow.

When I got up, I was a bit dazed, and Evan asked me if I realized I was bleeding. (I hadn’t.)  It was just a trickle, so I… Read More »

What’s More Important In Your Marketing Strategy?

By Charlie Cook   |   March 10, 2011

“I am in the e-commerce industry and I’m wondering: What’s more important? A killer website with awesome pictures? Or a decent website with decent pictures, and killer blog and social media content to drive people to your OKAY website?” Daniel, Peak Coffee & Tea

So which is it, which is the most important to the success of your ecommerce business? Read More »

The 3 Basics Of A Successful Marketing Strategy

By Susan Rice Lincoln   |   March 4, 2011

Just a few years back, something odd happened. For years, the internet with all its potential sat on the sidelines.

Yes, we were all using it. We set up our websites. We created our emails. We even started to… Read More »

How To Make Your Prospects An Offer They Can’t Refuse

By Paul Martinez   |   December 16, 2010

In one of my previous posts, I showed you how to increase your response rates overnight—simply by targeting the right prospects.

That alone can have a huge impact your bottom-line profits.  But there’s something else that’s just as powerful. Read More »

What Turkeys Can Tell You About Marketing

By Charlie Cook   |   November 24, 2010

Want more prospects hungry to buy? Want to know the key to keeping quality clients knocking down your door again and again? This year as you indulge in stuffing, cranberry sauce you might be surprised to discover, a marketing genius right in between the gravy and mashed potatoes.

Find out what the noble Turkey knows about marketing and how he (or is it she?) gets a whole country salivating to sit down for dinner year after year.

Discover what Turkeys know about marketing >> Read More

7 Reasons to Say No to New Business

By Joan Stewart   |   October 14, 2010

When PR people complain to me about the Customers from Hell, I always try to help.

At some point in the conversation, I’m not surprised to hear them say, “I should have trusted my gut.”

Indeed.

Debbie Bermont, president of Source Communications, a marketing consulting firm, says trusting your gut is one of seven reasons to say no to new business. Read More »

What matters more: “brand values” – or sales?

By Drayton Bird   |   October 13, 2010

Here’s a strange story for you.

A while ago I wrote an e-mail for a firm selling investment advice.

They took forever to get the damn thing out and never told us how it did, but one day sent us an e-mail asking us to adapt it for another firm’s list with whom they had a deal.

But by accident we saw two revealing insights into why so much marketing is bad. Read More »

How to Build Your Small Business In A Down Economy

By Tom Borg   |   October 1, 2010

Two main factors will have a major impact on how successfully you run your small business, especially in a down economy. These two elements will certainly determine how you respond to the challenges and opportunities that you will encounter in today’s tough economy.

The first factor is the thoughts you think. One of the things that influence the kind of thoughts you think is the information you take in on a daily basis. As a business owner or manager, you must take charge of the thoughts you think. The “news” you listen to on the radio or watch on television can sway how you look at the circumstances you face. Read More »

Are You Missing Huge Profit Opporunities?

By Drayton Bird   |   September 27, 2010

Not long ago I was speaking at an event here in London run by Perry Marshall, the Adwords wizard.

Not surprisingly, nearly all the attendees were on-line marketers.

I asked them some questions: “Do any of you watch TV? Go to the movies? Read newspapers? Magazines?” Read More »