Charlie Cook's MArketing for Success Insider's Club

Marketing Tools

Where Should I Spend My Marketing Dollars?

By Charlie Cook   |   April 5, 2005

“Where should I invest my marketing dollars to get the best return?” – Bill Nelson, Chicago

Most people worry about how much to spend on advertising, their web site, or mailings. If you really want to get the most from the money you spend on marketing, start with yourself. Invest in yourself and become a better marketer. Once you know how to market your business, how to get your prospects’ attention, position your firm as the experts and know how to convert prospects to clients you’ll be able to generate far more sales with less effort.

Invest in obtaining the knowledge you need to put your marketing in order so it does what you want it to do which is lead people to make a purchase and become loyal clients. To help you I’ve mapped out what you need to know in a series of marketing manuals, written for people responsible for marketing and attracting more clients. Learn more about the marketing tools you can use to attract all the business you can handle. – Charlie Cook

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What Program Did You Use to Install Your Blog?

By Charlie Cook   |   January 20, 2005

“Charlie, I’ve been getting your articles and just now seen your blog. I want to install one myself, and wonder what program you use? Did you go to www.blogger.com or?”

– Judy Cullins BookCoaching

I used the free blog software available at Blogger.com . I then had my programmer integrate it with my page template and I’ve been using my VA to submit the site to my list of blog directories. – Charlie Cook

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Is It Important To Have Your Bio In Your Marketing Materials?

By Charlie Cook   |   December 6, 2004

“I’m starting a new business and would like your opinion.” – Lori Emberland

A – Including a bio in your marketing materials can be helpful or not depending on how it’s written. Most people make the mistake of making their bio about me, me, me. The key is to write your bio in terms of the the problems you’ve solved and the clients you’ve helped. This makes it not only more interesting so prospects read it but helps postion you as someone who can help solve problems. You can learn more about how to assemble and write your marketing materials with The 5 Principles of Highly Effective Marketing. – Charlie Cook

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Isn’t Ezine Announcer Less Expensive than Your Ultimate List?

By Charlie Cook   |   December 4, 2004

“I’m interested in buying your Ulitmate Article Distribution List but Ezine Announcer looks like it does the same thing for less.” – Suzanne Falter-Barns

A – Often you get what you pay for. My ezine announcement list is constantly updated and checked and costs roughly half as much per lead if you used Bacon’s service to create your own list.

You might be interested in the following letter sent to me. I haven’t verified this personally but it suggests checking this resource out carefully before opting for the less expensive ezine announcement solution.” – Charlie cook

“I do use EzineAnnouncer but I don’t recommend it to anyone else anymore. I seem to be the only person who can use it and there is NO technical support. I know people who couldn’t even get it set up after purchasing and had to ask for a refund.

Last summer Jason updated the database but not the software. The software has not help section, no user manual and the new database is all screwed up. He just shoved thousands of new listings in without setting up the software to send to those sites so most of what he added does not work. It took me three entire weekends to fix the mess.

If you can set up software and use it with minimal instruction then you might want to consider EzineAnnouncer. I only continue using it because I spent so much time fixing it!”

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