Charlie Cook's MArketing for Success Insider's Club

Small Business Marketing

The Biggest Lie You Were Told About SEO

By Charlie Cook   |   May 8, 2012

The truth is we’re all lazy! Me too!

If I could take a pill and instantly be as strong as superman, and avoid having to spend hours working out at the gym each week and could avoid curtailing my urges to eat cookies all day long and still stay svelte and healthy, hey I’d go for it… Read More »

What’s The One Thing That’s Holding Your Business Back?

By Charlie Cook   |   May 1, 2012

Did you read the book, “Bringing Down The House”?

It’s a good read about how a MIT graduate and a half dozen colleagues took a handful of Vegas casinos for millions. The ringleader of the group was trained as a mechanical engineer, who you’d think wouldn’t know a thing about gambling.

But what he did do, was apply the same type of thinking he learned at MIT, on how to engineer systems, to… Read More »

The Single Biggest Marketing Mistake

By Charlie Cook   |   April 24, 2012

It happened so quickly I didn’t know what hit me. One minute I was paddling my kayak downstream, the next I was upside down dragging my head along the bottom of the river. It’s true, I did have a helmet on, but that didn’t seem to make the rocks I was bumping into feel any softer.

Despite thinking of myself as an expert at everything to do with boats, it was my first time paddling whitewater so I had to resort to… Read More »

The Brown Egg Marketing Effect…

By Charlie Cook   |   April 17, 2012

The Saturday before Easter, a week and a half ago, my family gathered in our kitchen to dye eggs. And in honor of their departed grandfather, Frank, one of my children (now in their 20s) dyes an egg.

With all the bright colored dyes on the table, it’s a tradition to take one egg and dip it in every color, as their grandfather often did, with the result that… Read More »

Small Business Marketing Budgets Too Small?

By Charlie Cook   |   February 29, 2012

While the majority (72%) of small business owners are starting to feel positive about the economy, and their future. There remains a big gap between aspirations and realty.

Most still lack the funds to capitalize on the turnaround, and only have around $2,000 to spend on marketing.

Read More >>

Did you forget to download it? – from Charlie

By Charlie Cook   |   February 1, 2012

Want to grow your business this year?

I noticed a lot of people forgot to use the link below to download their FREE report and discover one of the basic secrets to attracting more business.

Want it? Read More »

How Successful People Think

By Charlie Cook   |   January 31, 2012

Everybody needs a delivery system – but most businesses are missing the most important one to their success.

Imagine you owned a bakery, specializing in healthy artisanal breads or double deep fat fried doughnuts, serving the restaurants in your neighboring towns.

You’d be up early… Read More »

Which Day Is Best?

By Charlie Cook   |   January 24, 2012

Did you know my skiing and marketing strategy are the same?

A few years back I used to go up to Vermont for the occasional weekend and more often than not I missed the good snow. You see the weather in Vermont is fickle… Read More »

Which Are You?

By Charlie Cook   |   January 19, 2012

“I saved hundreds of dollars doing it myself!”

That’s what Dave told me when he explained how he’d spent his weekend replacing one of the wheel bearings on his aging car.

He filled me in on all the details of how it’d only cost him $60 in parts. Of course it took him and his brother… Read More »

4 Stages of Business Success

By Charlie Cook   |   December 13, 2011

If you’ve got children you know that the help they need depends on how old they are and what stage they’re at.

From toddler, to adolescent to twenty-something, the advice you provide (when they’re looking for it) depends on the stage they’re at in their life. The same is true with… Read More »