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web site marketing

What’s the Best Day of the Week to Market My Business?

By Charlie Cook | July 8, 2005

“I want to pick one evening a week to devote to telemarketing for my home improvement business. Without making hundreds of calls on each night how can I find out which is the best night to devote to making marketing calls?” – Steve C.

It’s true you’ll get a highly variable response to your marketing depending on the day of the week and the product or service you are marketing. Few people are looking for small business marketing solutions on Friday, Saturday, or Sunday. Of course, the opposite may be true for your home improvement business.

The best time to market your business is, …

when your prospects are searching for the solution you provide.

How can you find out when this is? As you indicated, making hundreds of calls would be costly. Instead you can put up a Google AdWords ad and track the number of page views and click-throughs you get. I show you how to do this in Creating Web Sites that Sell. Use the page view and click-through statistics to determine the best day of the week to devote to making your marketing calls. When you market on the days of the week people are looking for a solution, you’ll generate more leads and more business.- Charlie Cook

How Do I Create A Budget For Building My Site and My Web Site Marketing?

By Charlie Cook | April 4, 2005

“How do I create a budget for creating, marketing and operating a web site?” – Arthur Doglione

Here’s a brief overview of what to do to get your web site marketing in gear.

1. Identify the objectives for your site, what you want people to do when they visit it. Map out the steps you want them to take based on how people make purchasing decisions.

2. Identify the problems you solve for prospects.

3. Write your marketing copy, focusing on your prospects concerns.

4. Create a list of the tasks involved in building, marketing and maintaining your site, such as:
– url purchase and annual fees
– paying someone to build “design” your site
– purchase of sit graphics
– maintenace costs (who is going to regularly update the site?)
– site hosting fees
– if you plan to sell services or products include merchant card fees, online transaction fees and shopping card fees.
– if you plan on using a service to help you manage your list building and email broadcasts, include these fees too.
– identify how you plan on attracting people to your site, and the associated advertising costs.

5. Determine which of the above you will be doing yourself and which you plan to pay someone else to do.

Learn how to structure and write your web site to attract prospects, position your products and services and sell more with the manual I wrote for you detaiing how to build or fix your web site so it helps you grow your business. Use this link to order Creating Web Sites that Sell and use your web site marketing to be more successful.- Charlie Cook

What’s the Most Common Search Engine Marketing Mistake?

By Charlie Cook | March 28, 2005

“How can I help the search engines find my site and avoid common search engine marketing mistakes? – Adam Brock

1. Start by creating a list of keyword phrases and the variations you think people will use in searching for your products and services.

2. Use the Overture keyword suggestion tool to organize these according to the frequency people actually search for them.

3. Use the keywords in this list when you write your web page copy and articles you distribute online.

Learn exactly how to write and code your web site to help the search engines give it a top ranking. – Charlie Cook

Should We Pay For Our Own Radio Show?

By Charlie Cook | March 14, 2005

“We are experts in travel and have lots of great connections with luminaries and are trying to decide whether to spend $900 per show to be on a new station in our area to establish ourselves as experts. What should we do?” – Ann L.

Before you spend large sums establishing your radio presence you will want a way of taking advantage of this exposure. Define your marketing strategy, develop your marketing materials so that when you use radio to get attention, it helps with lead generation, building your prospect list and translates into sales.

Positioning yourselves as experts is a great way to attract prospects and clients. I’d start by using the low cost strategy of distributing your articles to get free publicity . I regularly send my marketing articles out to a list of over 800 online and offline publications which generates a huge amount of traffic to my web site.

You can also use talk radio to get wide exposure. I suggest starting with free interviews on shows that already have a wide audience. Use this link to learn how.

1. Set up your marketing to take advantage of your expertise
2. Use your articles and free radio exposure to get known.
3. When people visit your web site make sure your web marketing and lead generation strategy prompts them to contact you and buy from you.
– Charlie Cook

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