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Toyota’s Selling Secret

Author: Charlie Cook   |   August 4th, 2011

Bet you can’t start watching this and not see it through to the end.

When Toyota put together this ad, they didn’t mention… the engine, they didn’t mention the mileage, they didn’t mention safety or  a slew of other product features.

Instead they focused on what universally grabs attention, even with the sound off.

They focused on a conflict between husband and wife, ridiculous explosions and the like… which, if you haven’t seen this video ad, grabs your attention.

See for yourself >>

Charlie

https://www.marketingforsuccess.com/video/toyota-rav4/

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