{"id":5768,"date":"2010-07-22T09:37:21","date_gmt":"2010-07-22T14:37:21","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?page_id=5768"},"modified":"2010-11-05T15:39:38","modified_gmt":"2010-11-05T20:39:38","slug":"drayton-bird","status":"publish","type":"page","link":"https:\/\/www.marketingforsuccess.com\/blog\/drayton-bird\/","title":{"rendered":"Drayton Bird"},"content":{"rendered":"<p style=\"text-align: left;\"><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/07\/drayton1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-thumbnail wp-image-5771\" title=\"drayton\" src=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/07\/drayton1-100x150.jpg\" alt=\"drayton\" width=\"100\" height=\"150\" srcset=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/07\/drayton1-100x150.jpg 100w, https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/07\/drayton1.jpg 200w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/a>The Charter Institute of Marketing named Drayton one of 50 individuals who\u2019ve shaped today\u2019s marketing. The late David Ogilvy said he &#8220;knows more about direct marketing than anyone in the world.&#8221;<\/p>\n<p style=\"text-align: left;\">And Sir Martin Sorrell, founder and CEO of WPP said: \u201cThe world is full of people lucky enough to have learned from him.\u201d In 1977, he and two partners set up Trenear-Harvey, Bird &amp; Watson, sold in 1985 to O&amp;M. As international Vice-Chairman and Creative Director, he helped O&amp;M Direct become the world&#8217;s largest DM agency network, and was elected to the worldwide Ogilvy Group board.<\/p>\n<p style=\"text-align: left;\">He now runs <a href=\"http:\/\/www.draytonbird.com\/\" target=\"_blank\">Drayton Bird Associates<\/a>, who specialize in getting better results, online and off.<\/p>\n<p style=\"text-align: left;\">Drayton has written 5 books, including <em>Commonsense Direct and Digital Marketing,<\/em> published in 17 languages, and <em>How to Write Salesletters that Sell<\/em>.<\/p>\n<p style=\"text-align: left;\">He&#8217;s also written over 1,000 columns for international magazines, spoken in 50 countries and worked with many brands, including Amex, BA, Deutsche Post, Ford, Mercedes Microsoft, Nestle, P&amp;G, Philips, The Prudential, The Royal Mail, Unilever and Visa. You can download his helpful marketing ideas at <a href=\"http:\/\/drayton-bird-droppings.blogspot.com\/\" target=\"_blank\"><strong>The Drayton Bird Blog<\/strong><\/a><strong>.<\/strong><\/p>\n<p style=\"text-align: left;\"><strong><a href=\"http:\/\/www.draytonbird.com\/\" target=\"_blank\">Drayton Bird Associates<\/a><br \/>\n<a href=\"http:\/\/drayton-bird-droppings.blogspot.com\/\" target=\"_blank\">The Drayton Bird Blog <\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Charter Institute of Marketing named Drayton one of 50 individuals who\u2019ve shaped today\u2019s marketing. The late David Ogilvy said he &#8220;knows more about direct marketing than anyone in the world.&#8221; And Sir Martin Sorrell, founder and CEO of WPP said: \u201cThe world is full of people lucky enough to have learned from him.\u201d In [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"authorpartner.php","meta":[],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/pages\/5768"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=5768"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/pages\/5768\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=5768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}