{"id":100,"date":"2005-07-27T12:02:00","date_gmt":"2005-07-27T12:02:00","guid":{"rendered":"http:\/\/officeondemand.ca\/blog\/?p=89"},"modified":"2009-10-06T09:53:23","modified_gmt":"2009-10-06T14:53:23","slug":"a-secret-selling-opportunity-i-bet-isnt-found-in-your-web-site-marketing","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/web-marketing\/a-secret-selling-opportunity-i-bet-isnt-found-in-your-web-site-marketing\/","title":{"rendered":"A Secret Selling Opportunity I Bet Isn\u2019t Found In Your Web Site Marketing"},"content":{"rendered":"<p>Every web site has a &#8220;not found&#8221; page. This shows up when for a variety of reasons. You&#8217;ve deleted a page that someone is trying to link to, someone types in the wrong address, etc. Each time a visitor to your site sees this page its a dead end for them and you.<\/p>\n<p>On one of my sites that includes a directory of newsletters I discovered I had a Not Found page that was showing a lot, over 11,000 times a month. What could I do?<\/p>\n<p>I added a sign up link for my free marketing newsletter on the Not Found page and now have a steady stream of new sign-ups for my newsletter coming from my not found page. <strong><a href=\"http:\/\/newsletteraccess.com\/not_found.html%20\" target=\"_blank\">Click here to see it<\/a><\/strong>. For many more ideas on ways to generate additional leads and sales from your web site, <strong><a href=\"https:\/\/www.marketingforsuccess.com\/increase-websales.html\" target=\"_blank\">Click here<\/a><\/strong> &#8211; Charlie Cook<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Reblog this post [with Zemanta]\" href=\"http:\/\/reblog.zemanta.com\/zemified\/9de9de18-1de8-4a7f-a27a-a07e19936d18\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"BORDER-BOTTOM: medium none; BORDER-LEFT: medium none; FLOAT: right; BORDER-TOP: medium none; BORDER-RIGHT: medium none\" src=\"http:\/\/img.zemanta.com\/reblog_e.png?x-id=9de9de18-1de8-4a7f-a27a-a07e19936d18\" alt=\"Reblog this post [with Zemanta]\" \/><\/a><span class=\"zem-script more-related more-info pretty-attribution paragraph-reblog\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Every web site has a &#8220;not found&#8221; page. This shows up when for a variety of reasons. You&#8217;ve deleted a page that someone is trying to link to, someone types in the wrong address, etc. Each time a visitor to your site sees this page its a dead end for them and you. On one [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[192,36,385],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/100"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=100"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/100\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}