{"id":101,"date":"2005-08-01T00:43:00","date_gmt":"2005-08-01T00:43:00","guid":{"rendered":"http:\/\/officeondemand.ca\/blog\/?p=90"},"modified":"2009-10-07T07:38:55","modified_gmt":"2009-10-07T12:38:55","slug":"how-much-time-do-you-have-to-get-your-marketing-message-across","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/small-business-marketing\/how-much-time-do-you-have-to-get-your-marketing-message-across\/","title":{"rendered":"How Much Time Do You Have To Get Your Marketing Message Across?"},"content":{"rendered":"<p>This weekend my wife and I took a trip to Maine to visit various relatives and do some kayaking. On the way up and down I tried to see what I could learn from billboards.<\/p>\n<p>Why do I care about billboards, which I consider a blight on the landscape?<\/p>\n<p>If you have or are planning a web site you should look at billboards too while you drive by at 60+ miles an hour. Ask yourself:<\/p>\n<p>How much of them can you actually read?<br \/>\nOf the few words you can read do you understand the message?<br \/>\nCan you remember the billboard&#8217;s message ten miles down the road?<\/p>\n<p>The way you read billboards is the same way people read your web site. Ask yourself:<\/p>\n<p>If people read your web site in the same amount of time it takes for you to pass a billboard, (2-3 seconds) do they understand what you do and how you can help them? If not then it&#8217;s time to rethink your marketing message.<br \/>\n&#8211; Charlie Cook<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Reblog this post [with Zemanta]\" href=\"http:\/\/reblog.zemanta.com\/zemified\/273de321-6a37-49d7-8a8d-50f4271f09e9\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"BORDER-BOTTOM: medium none; BORDER-LEFT: medium none; FLOAT: right; BORDER-TOP: medium none; BORDER-RIGHT: medium none\" src=\"http:\/\/img.zemanta.com\/reblog_e.png?x-id=273de321-6a37-49d7-8a8d-50f4271f09e9\" alt=\"Reblog this post [with Zemanta]\" \/><\/a><span class=\"zem-script more-related more-info pretty-attribution paragraph-reblog\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This weekend my wife and I took a trip to Maine to visit various relatives and do some kayaking. On the way up and down I tried to see what I could learn from billboards. Why do I care about billboards, which I consider a blight on the landscape? If you have or are planning [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18,15],"tags":[192,36,34],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/101"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=101"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/101\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}