{"id":1015,"date":"2009-08-06T11:21:14","date_gmt":"2009-08-06T16:21:14","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=1015"},"modified":"2010-09-14T09:23:40","modified_gmt":"2010-09-14T14:23:40","slug":"15-second-sales-pitch","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/advertising\/15-second-sales-pitch\/","title":{"rendered":"Why Our Ad Didn&#8217;t Work"},"content":{"rendered":"<p>&#8220;We just bought a full-page ad in our local newspaper promoting our computer sales and repair services, and as far as I can tell we didn&#8217;t get a single response. Why didn&#8217;t our newspaper ad bring in at least one sale?&#8221; Phil, from Chicago<\/p>\n<p>Want your ads or sales pitch to get people&#8217;s attention in 15 seconds or less? Who doesn&#8217;t?<\/p>\n<p>If you could consistently sell your services or products in 15 seconds or less, <!--more-->imagine how much more money you&#8217;d make and how much free time you&#8217;d have to enjoy your family and your life.<\/p>\n<p>Is it realistic to expect your sales pitch or your <a href=\"https:\/\/www.marketingforsuccess.com\/blog\/advertising\/what-makes-an-effective-ad\/\">small business advertising<\/a> to grab your prospect&#8217;s attention, capture their imagination, and prompt them to buy from you in 15 seconds or less? Of course not, but your small business advertising can get the sales conversation started &#8211; if you know which words to include in them.<\/p>\n<p>Want more sales?<\/p>\n<p>What&#8217;s the key to making your sales pitch and your small business advertising work so they start the marketing and selling process in 3 to 30 seconds?<\/p>\n<p>It&#8217;s the promise you make to your prospects and clients.<\/p>\n<p>If you make the right promise &#8211; you&#8217;ll have clients streaming in the door, if you don&#8217;t include one or make the wrong one, you&#8217;d be better off not running your ad &#8211; because you&#8217;re not going to get the response you want.<\/p>\n<p><strong>Using Promises<\/strong><br \/>\nPromises are powerful. Think about it, when someone tells you how great they are or how wonderful their products are, how seriously do you take them but&#8230;when they make a promise you pay attention. I&#8217;m sure you&#8217;ve heard of one of the most often made promises that consists of just two words.<\/p>\n<p>If you&#8217;ve ever been to a wedding, you know the one I&#8217;m talking about, it&#8217;s &#8220;I do.&#8221;<\/p>\n<p>Here are a couple more examples of small business marketing and sales promises:<\/p>\n<p>&#8220;Helping You Make Big Profits With Easy and Inexpensive Strategies&#8221; &#8211; that&#8217;s my promise to anyone who use Guerrilla Marketing.<\/p>\n<p>&#8220;30-minutes or free&#8221; &#8211; was Domino Pizza&#8217;s promise and it helped them build a huge business, even though many people thought their pizza tasted like cardboard.<\/p>\n<p>&#8220;When it absolutely, positively has to be there overnight&#8221; &#8211; is FedEx&#8217;s promise to you when you need to make sure your documents or packages get their the next day.<\/p>\n<p>Whether its your ads, your mailings, your sales pitch or your web site &#8211; it&#8217;s the promise that you make that is the key to getting your prospects&#8217; attention and interest.<\/p>\n<p>When you make a promise, people expect you to keep it or they may want to see if you can, as in the case of Dominos.<\/p>\n<p>Do you have a <a href=\"http:\/\/www.15secondmarketing.com\/jay.html\">15 Second Marketing Message<\/a> that includes the number one promise you make to prospects? Want to discover how much more business you could be bringing in if your smlal business advertising worked better?<\/p>\n<p>What\u2019s the key to instantly increasing your sales by 50 to 300 percent?<\/p>\n<p>Start by crafting a compelling 15 Second Marketing Message using this simple selling strategy. Use it in your ads, on your web site and in your brochures and see your leads and sales triple.<\/p>\n<p>&#8211; <em>Jay<\/em><br \/>\n<strong> <\/strong><\/p>\n<table border=\"0\" cellspacing=\"8\" cellpadding=\"8\" width=\"450\">\n<tbody>\n<tr>\n<td width=\"450\" height=\"0\" valign=\"top\" bgcolor=\"#ececec\"><strong><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/jay-conrad-levinson\/\">About Jay Conrad Levinson<\/a><\/strong> <a href=\"http:\/\/www.mfsstore.com\"><strong><br \/>\nRelated Resources<\/strong><\/a><strong><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/author\/jcl\/\"><br \/>\nMore Posts by Jay Conrad Levinson<\/a><\/strong><\/p>\n<p>To discover the easy and inexpensive ways <span style=\"text-decoration: underline;\">anyone can attract more clients and maximize their profits<\/span>, sign up for your<strong> <\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">FREE <\/a><\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">Profit Now <\/a><\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">Report<\/a>. <\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Reblog this post [with Zemanta]\" href=\"http:\/\/reblog.zemanta.com\/zemified\/14969fb4-34f9-4092-9f4a-39c673e87205\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: medium none; float: right;\" src=\"http:\/\/img.zemanta.com\/reblog_e.png?x-id=14969fb4-34f9-4092-9f4a-39c673e87205\" alt=\"Reblog this post [with Zemanta]\" \/><\/a><span class=\"zem-script more-related more-info pretty-attribution paragraph-reblog\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;We just bought a full-page ad in our local newspaper promoting our computer sales and repair services, and as far as I can tell we didn&#8217;t get a single response. Why didn&#8217;t our newspaper ad bring in at least one sale?&#8221; Phil, from Chicago Want your ads or sales pitch to get people&#8217;s attention in [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[103,374,205,204,381,34],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/1015"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=1015"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/1015\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=1015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=1015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=1015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}