![\"\"](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2011\/12\/VIdeoMarketing10.jpg\" "\\"Emergency")
to fix her bike so it shifted properly, especially because I\u2019m hoping to\u00a0get her out this weekend for a few more rides before it gets too cold and icy here in Connecticut.<\/p>\nThe other night I decided to fix the gears on my wife\u2019s bicycle and found something shocking that could help you with your business.<\/p>\n
The gears had been skipping for over a month and I finally decided it was time…\u00a0 to fix her bike so it shifted properly, especially because I\u2019m hoping to\u00a0get her out this weekend for a few more rides before it gets too cold and icy here in Connecticut.<\/p>\n
I like to think that I\u2019m smart enough to fix simple stuff around the house and being an avid cyclist, I should know a thing about bikes.<\/p>\n
As is often the case when I start a repair, I only had a vague inkling of what I was doing, so I logged onto YouTube to get some advice. I knew that the derailleur, the thing that moves the chain back and forth on the gears wasn\u2019t set up correctly, so I searched on what I thought was an obscure phrase, \u201cadjusting front derailleur\u201d and found a helpful video tutorial loaded by Santa Fe Mountain Sports.<\/p>\n
I was a bit surprised to find a video showing me exactly what I was looking for – but I was even more surprised to see the view count. This video had been viewed – over 400,000 times and their video about adjusting the rear derailleur \u2013 over 150,000 times!<\/p>\n
That\u2019s over a half million times people interested in bikes, people from their target market, had been exposed to the bike shop\u2019s expert advice and branding as a result of two videos they loaded onto YouTube for free!<\/p>\n
Even assuming everyone watched the video twice, as I did, that\u2019s still over 200,000 prospects.<\/p>\n
Can you imagine if you could get the attention of over 200,000 prospects with just one marketing tactic and show them that you\u2019re an expert in your field and keep their attention for five minutes – and that you could do it for free?<\/p>\n
You can!<\/p>\n
Of course not every one of the bike\u2019s shops videos were as popular as the above two. Some only got a few thousand views. All in all, I found 33 videos posted by the bike shop totaling over 1,300,000 views for an average of 40,000 views per video.<\/p>\n
Want to grab the attention of your target market, build loyalty and sales? Would over 1,300,000 views by your prospects help?<\/p>\n
YouTube and social media are hot for a reason.<\/p>\n
They\u2019re one of the most cost effective ways to market your business and yourself and attract more prospects and sales.<\/p>\n