{"id":10266,"date":"2011-12-13T06:30:10","date_gmt":"2011-12-13T11:30:10","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=10266"},"modified":"2011-12-14T16:14:32","modified_gmt":"2011-12-14T21:14:32","slug":"4-stages-of-business-success","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/small-business-marketing\/4-stages-of-business-success\/","title":{"rendered":"4 Stages of Business Success"},"content":{"rendered":"<p>If you\u2019ve got children you know that the help they need depends on how old they are and what stage they\u2019re at.<\/p>\n<p>From toddler, to adolescent to twenty-something, the advice you provide (when they\u2019re looking for it) depends on the stage they\u2019re at in their life.\u00a0The same is true with&#8230;<!--more--><\/p>\n<p><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/small-business-marketing\/4-stages-of-business-success\/attachment\/smallbusinessmarketing9-2\/\" rel=\"attachment wp-att-10272\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-10272\" title=\"SmallBusinessMarketing9\" src=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2011\/12\/SmallBusinessMarketing9.jpg\" alt=\"\" width=\"150\" height=\"124\" \/><\/a>your business. What you need to increase your income is going to depend on what stage you\u2019re at too.<\/p>\n<p>So what kind of help do you need now\u2026<\/p>\n<p>The answer is that it depends.<\/p>\n<p>It depends on what stage you\u2019re at as an entrepreneur and business owner. Just scan through the following 4 stages, pick the one that describes your business and find the answer.<\/p>\n<p><strong>Stage I \u2013 Startup<\/strong><\/p>\n<p>You have an idea for a business, a new product or a better way of delivering a service, one you see a need for and you want to support yourself and your family. At this point your biggest concern is taking your idea and turning in into a saleable product or service.<\/p>\n<p>It sounds simple but 50% new businesses fail in the first four years.<\/p>\n<p>So what do you need to succeed?<\/p>\n<p><strong>Focus!<\/strong><\/p>\n<p>Over the last 20 years I\u2019ve worked with hundreds of business owners, eager to launch a new business. The most common problem isn\u2019t lack of hard work, commitment or even smarts.<\/p>\n<p>The biggest mistake that most startups make is trying to do too much, to be everything to everybody. What almost every entrepreneur and startup needs to be more successful is to focus on clarifying their target market, the problem they solve and the primary benefits of their product and service.<\/p>\n<p>Figure out what your business is, who it helps and how. Then come up with a killer marketing message so your prospects understand the value of your product and services. It\u2019s a simple step that all too many businesses ignore, even well established ones, at their own peril.<\/p>\n<p><a href=\"http:\/\/www.15secondmarketing.com\" target=\"_blank\">Here\u2019s the simple formula to focus your business and your marketing &gt;&gt;\u00a0<\/a><\/p>\n<p><strong>Stage II \u2013 New Business<\/strong><\/p>\n<p>After a few months of working around the clock, you have a product or service ready to sell. You land a few customers and sales start to trickle in, but that\u2019s when the frustration sets in.<\/p>\n<p>You\u2019ve worked hard to create top quality products and services but your business is still the best-kept secret going. Hardly anyone knows about it and too few are becoming buyers.<\/p>\n<p>What do you need to get more than the occasional client and sale?<\/p>\n<p>It\u2019s at this stage that entrepreneurs and service providers who are experts in their industry niche, in accounting, web design, dentistry, in financing realize that they\u2019re not experts in marketing.<\/p>\n<p>What do you need to grow your business at this point?<\/p>\n<p><strong>Ideas!<\/strong><\/p>\n<p>Even the smartest entrepreneur needs marketing ideas so they can discover the proven ways to attract clients, increase sales and generate a steady income.<\/p>\n<p>Are you looking for more ideas, low-cost proven ways to skyrocket your business?<\/p>\n<p><a href=\"http:\/\/www.mfsstore.com\/5pmanual.html\" target=\"_blank\">Use the ultimate marketing success formula &gt;&gt;<\/a><\/p>\n<p><strong>Stage III \u2013 Profitable Business<\/strong><\/p>\n<p>It happens to every smart entrepreneur and business owner. You apply a few solid marketing strategies and business starts rolling in and pretty soon you\u2019re overwhelmed.<\/p>\n<p>You\u2019re trying to do everything, do the work, do all the routine stuff and keep marketing so you avoid roller coaster swings in the number of clients you have.<\/p>\n<p>The problem now is, that because you did a few things right your business is the ball and chain around your life. You\u2019re making good money, but you\u2019re working way too hard and have yet to break into the upper six-figures or seven-figures.<\/p>\n<p>At this point, you don\u2019t need more ideas. You already have too many ideas.<\/p>\n<p>At this stage the challenge is taking what you already know, all the good ideas you\u2019ve been accumulating, and figuring out which ones to apply and how.<\/p>\n<p>What do you need help with?<\/p>\n<p>Implementation.<\/p>\n<p>This is the stage in your business when a mentor, a coach can help you. You need someone to work with you one-on-one to help you sift through all the ideas you have, figure out which ones to use first, second and third to help you keep the sales rolling in.<\/p>\n<p>Do you have a profitable business? Looking for ways to grow it?<\/p>\n<p><a href=\"https:\/\/www.marketingforsuccess.com\/mentoring.html\">Get one-on-one help growing your business &gt;&gt;<\/a><\/p>\n<p><strong>Stage IV \u2013 Successful Business<\/strong><\/p>\n<p>This is when things get really crazy and your life feels like controlled chaos or just plain chaos. Sales are rolling in at a steady clip and you keep coming up with even more ideas to grow your business.<\/p>\n<p>It\u2019s at this point that many otherwise successful entrepreneurs let themselves get buried by their business success, and end up missing the big opportunity to not just double their business but grow it by a factor of ten.<\/p>\n<p>I\u2019m sure you know friends who own a business. They\u2019ve got a steady business and are bringing in a couple hundred thousand dollars a year but then they stop short. The problem, as you know, is that they\u2019ve become their business instead of running it.<\/p>\n<p>What do you need help with at this stage, once you have a successful business?<\/p>\n<p><strong>Expansion.<\/strong><\/p>\n<p>After all the hard work you\u2019ve put into creating a profitable business why not continue to grow it and help even more customers enjoy your products and services.<\/p>\n<p>Can you imagine if Bill Gates had stopped after he\u2019d sold his first client? He\u2019d only be worth a few hundred thousand dollars.<\/p>\n<p>Instead he\u2019s worth billions, has a huge team that runs his company for him and spends his time giving some of his billions away and giving back.<\/p>\n<p>Any successful business has the potential to keep growing. It\u2019s just a matter of taking your products and services and multiplying the number of people you sell to. Or course this involves a couple of key steps such as making better use of your time, building your team and mastering the art of delegation.<\/p>\n<p>The challenge at this stage \u2013 is to move from doing all the work to leading your team and building your company. It\u2019s not easy \u2013 to make the shift while you\u2019re in the thick of it. Which is why we provide a complete done-for-you online marketing and sales support system, that comes with one-on-one coaching.<\/p>\n<p>Ready to lead your business to the next stage?<\/p>\n<p><a href=\"http:\/\/clientsdelivered.com\/get-started\/\" target=\"_blank\">Get Started &gt;&gt;<\/a><\/p>\n<p>To your success,<\/p>\n<p>Charlie Cook<br \/>\nMarketingForSuccess.com<\/p>\n<p>P.S. Both my \u201cchildren\u201d are in their mid-twenties now, and aren\u2019t looking for the basics anymore, but seek out advice on how to get the next promotion, how to get the next job, and how to advance their careers, in both the non-profit and for profit worlds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve got children you know that the help they need depends on how old they are and what stage they\u2019re at. From toddler, to adolescent to twenty-something, the advice you provide (when they\u2019re looking for it) depends on the stage they\u2019re at in their life.\u00a0The same is true with&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[386],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/10266"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=10266"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/10266\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=10266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=10266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=10266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}