![\"\"](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2011\/12\/PPC5.png\" "\\"PPC5\\"")
<\/a>However, companies need to remember that pay per click (PPC) advertising is still an important part of the marketing process.<\/p>\nEven if your businesses in ranking well in organic search, PPC marketing should still be on the top of the priority list. Unfortunately, many companies toss PPC marketing to this side once SEO efforts yield positive results.<\/p>\n
For those who are unfamiliar, PPC marketing allows a company to place little ads either on the top or on the side of search engine results pages (SERP), and each time that ad is clicked the company has to pay a certain amount of money. This is a quick way for a business<\/a> to get their ads at the top of major search engines, and is therefore primarily used by startup companies and companies who haven\u2019t see their website rank well in organic search.<\/p>\n Consider a few of the benefits of PPC advertising:<\/strong> \u2022 Reliable<\/strong>\u2014SEO rankings can fluctuate at any time, but a company can count on PPC marketing. If you pay for an ad to be at the top of a Google search page, it will be there. It also serves as a nice back-up in case your organic search ranking does fall short of your expectations.<\/p>\n \u2022 Competition<\/strong>\u2014It can be very difficult to compete with dominant brands. However, PPC helps to keep things fair. If you can pay for that top spot on Google, you\u2019ve got it. This will put your company\u2019s ad right in the middle of all those dominant brands, which helps to even out the competition.<\/p>\n \u2022 Budget<\/strong>\u2014Many companies think that PPC will force them to take out a small business loan<\/a>, but companies can actually set their own budget. You can be as aggressive or as passive as you\u2019d like to be, which puts you, the company owner, in total control. 4 Simple Steps to Get Your Company Going with PPC<\/strong> 2. Keywords<\/strong>\u2014It is important to consider which keywords you want to target. PPC ads are connected to specific keywords, so in other words, the ad will only be seen by consumers when the keyword\/keywords are typed into the search box. Once you decide keywords that work for you, be sure to add them into the text and title.<\/p>\n 3. Bidding<\/strong>\u2014This is where PPC advertising gets a bit confusing. Your company has to pay the search engine every time someone clicks on an ad you placed on their search engine. The highest bidder then gets the best spot on that particular search page (usually at the top as opposed to on the side). This is the easy part. It is deciding how much money you should bid that gets a bit tricky. Consider this example:<\/p>\n – Let\u2019s say you get one sale for every 100 clicks (a conversion rate of 1:100) and your product costs $10. This then means that you should not pay more than 10 cents per click if you want to break even. If the highest bid costs 30 cents, then it is not worth the money for your company.<\/p>\n 4. Landing Page<\/strong>\u2014You want to make sure that when someone clicks on your ad they are sent to a page that will allow them to buy the product. Make sure the page is organized and easy to use so that you don\u2019t pay for a bunch of clicks that don\u2019t give you a sale.<\/p>\n Amanda DiSilvestro is an expert writer on toll free numbers<\/a> based in San Diego, California. She writes extensively for an online resource that provides expert advice on purchasing and outsourcing decisions for small business owners and entrepreneurs such as workers compensation insurance. You can find more of her articles as well as vendors comparisons for your small business<\/a> needs at Business.com.<\/p>\n","protected":false},"excerpt":{"rendered":" Lately small businesses have been bombarded with strategies and tricks to improve SEO efforts. As an employee hired solely for SEO reasons, I understand the importance of organic search rankings and the excitement that comes from seeing your company pop up after a Google search.<\/p>\n","protected":false},"author":65,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[233],"tags":[401],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/10319"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/65"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=10319"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/10319\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=10319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=10319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=10319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u2022 Keyword and Phrase Tracking<\/strong>\u2014PPC advertising allows a company to learn quickly which keywords and\/or phrases and ads yield the most profitable results. This takes much longer to track if you\u2019re using SEO alone. Knowing this information will then, in turn, also help your future SEO efforts.<\/p>\n
\nPPC can offer these benefits to both small and large companies. Regardless of where your company falls on the SEO scale, PPC will always be important. Whether your company has taken a break from this type of advertising or has never given it a thought, it\u2019s time to put it on the radar. Below lists 5 steps to getting started with PPC:<\/p>\n
\n1. Search Engine<\/strong>\u2014Just about every major search engine (and many local search engines) allows PPC advertising. The first step is deciding where you want to place your ads. Different search engines have different benefits, so don\u2019t go running to Google without doing a little bit of research! Consider your budget and your company goals.<\/p>\n