![\"\"](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2012\/01\/SuccessTips1.png\" "\\"SuccessTips1\\"")
<\/a>NYC to celebrate with a dinner out with my son, daughter, their spouses and of course my cherished wife.<\/p>\nIt\u2019s a tradition in my family. We get together for every family birthday \u2013 which is the best present of all. Yes, I\u2019m a sap for my family \u2013 now you know.<\/p>\n
Then this Sunday I\u2019ll be headed to Vermont, for a week of skiwork. As I write this, it\u2019s snowing on the slopes and by the time I get there the skiing should be sweet. It\u2019s been 8 months since I had my ACL replaced and I\u2019m looking forward to putting it to the test.<\/p>\n
As usual, I\u2019ll be skiing mornings and then settling down to work after a hearty lunch in front of the fire. Hope you\u2019re having as much fun too.<\/p>\n
So back to the question\u2026 what\u2019s the difference between you and your competition?<\/p>\n
Hint: if you\u2019re paying attention, I just gave away the answer above.<\/p>\n
Do you know what it is?<\/p>\n
No matter what business you\u2019re in \u2013 the biggest differentiator, the one that clinches the deal every time is (drum roll) the strength of your relationship with your prospects and clients.<\/p>\n
It\u2019s not your services or products.<\/p>\n
Yes what you do and sell is key, but unless you live in a tiny town, typically there are dozens of people who provide the same or a similar service as you do.<\/p>\n
The biggest differentiator is how well your prospects know you, trust you and understand the value of what you do. And I\u2019m not just talking about knowing what your company does.<\/p>\n
I\u2019m talking about you as a person, and the personal connections you make with prospects.<\/p>\n
Over and over I hear from people on my subscriber list who tell me they love it when I tell them about my skiing adventures (of course that may just be the skiers talking \u2013 but what a great connection). Or before Christmas when I wrote about recipes and systems, I got a lot of positive feedback.<\/p>\n
In this digital age, people, your prospects crave contact, personal contact \u2013 which is why every successful company I know not only uses email marketing, but picks up the phone and talks to prospects, does webinars and meets prospects in person.<\/p>\n
Think about it, the more you know about your prospect, the more you know what they want and the easier it is to help them.<\/p>\n
Conversely, the more prospects know about you and the other leaders in your organization, about your likes and dislikes, your pet peeves, your hobbies, travels, tastes in food, football or whatever, the more they can paint a clear picture of you in their minds \u2013 and remember you when they have a need for your products and services.<\/p>\n
When people call to schedule an appointment to talk about working together, typically they\u2019ve read, listened and heard from me and feel like they know me \u2013 that I\u2019m more than just some anonymous dude after their wallet.<\/p>\n
How about you?<\/p>\n
Do your prospects know 3-5 things about you that differentiate you as a person (not just as a business) from your competition?<\/p>\n
If not.. start talking about that yourself. Tell people the funny stories about when your car got towed on your first date with your then to-be wife, or what your Uncle Harry said at Thanksgiving that made the turkey leave the table, or\u2026 Most of all let your personality shine through \u2013 and you\u2019ll connect with many more prospects and prosper.<\/p>\n
To your success,<\/p>\n
Charlie
\nMarketingForSuccess.com
\nClientsDelivered.com<\/p>\n
Sell More. Profit More. Live More.<\/p>\n
P.S. Ready to have our crack team of twenty help you attract more clients? Currently we\u2019re booked for the rest of the month, but if you\u2019re interested in working with me personally and our team, our art director, web designers, copywriters, SEO and social media experts, make sure to schedule your free marketing strategy session.<\/p>\n
Just email lauren at lauren [at] clientsdelivered [dot] com<\/p>\n
P.P.S. Think snow! 2-3 feet would be a great birthday present.<\/p>\n","protected":false},"excerpt":{"rendered":"
How can you stand out from the competition? I\u2019ll give you the answer in less than a minute, but first you should know\u2026 Tomorrow is Friday the 13th and it\u2019s my birthday! It\u2019s my lucky day. I\u2019ll be headed into…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[387],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/10449"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=10449"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/10449\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=10449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=10449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=10449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}