![\"\"](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2012\/01\/InternetMarketing10.jpg\" "\\"InternetMarketing10\\"")
<\/a>the person who built your website. After all, you paid them.<\/p>\nBut still, most websites don\u2019t work and they don\u2019t generate significant revenue. But the fact of the matter is, if your website was designed, written and marketed correctly, it could easily double your existing sales.<\/p>\n
So let me ask you a question.<\/p>\n
When you had your existing website built, what did you ask your webmaster, or web designer?<\/p>\n
Obviously, I wasn\u2019t there when you had this conversation and when you agreed to pay them to build your site, but almost every website owner I\u2019ve ever talked to has neglected to ask the 5 key questions to answer before the webmaster or designer builds any site.<\/p>\n
And without this information, no matter how smart your web designer is, they won\u2019t be able to create a site that helps you attract clients and profits.<\/p>\n
1. How Do You Generate Interest?
\nThe key to getting people to your site is to give your prospects the information they want, not to lead with the sale. Marketing is a sequence and the first step is to get your prospect\u2019s interest.<\/p>\n
What\u2019s your strategy for generating interest in your products and services?<\/p>\n
2. How Do You Capture Leads and Get Permission To Market to Them??Once you have a prospect at your site, the objective is to get them to give you permission to continue the conversation, to share tips, ideas, and solutions. To do this you need a clear strategy that helps you capture leads so you can follow up by email.<\/p>\n
What\u2019s yours?<\/p>\n
3. How Do You Educate and Build Trust?
\nOnce a prospect has given you permission to market to them, the next step is to share a bit of your expertise with them, so they see how smart you are and get to know you and trust you. This is the key to creating a competitive advantage over all the other businesses that do the same thing you do.<\/p>\n
Think about it. Who are your prospects going to buy from \u2013 the person who has already demonstrated an interest in them, provided helpful ideas and has proof of how great their services are, or just someone who has the standard boring web brochure?<\/p>\n
You know the answer.<\/p>\n
What are you doing on your website to share your expertise, educate your prospects and develop trust?<\/p>\n
4. What Are You Doing To Convert Educated Leads Into Customers?
\nOnce you have prospects that know you, like you and trust you \u2013 what strategies are you using to push them to make the decision to buy?<\/p>\n
No matter how great your services and how great a prospect\u2019s need for them, procrastination is your biggest enemy. Even when I have a filling that I know I need to see the dentist about, I tend to procrastinate.<\/p>\n
To counter your prospect\u2019s procrastination and get them to take action, you need a proactive strategy.<\/p>\n
What\u2019s yours?<\/p>\n
5. What Do you Do to Upsell Customers?
\nDid you know that most customers only spend less than half of what they\u2019d be happy to spend with you?<\/p>\n
Why?<\/p>\n
In most cases, without an understanding of a more comprehensive solution you offer or a bundle of products you\u2019d be willing to sell at a better value, they don\u2019t buy. All it takes is defining your upsell strategy. What\u2019s yours?
\n——??Do you have answers to each of the above 5 questions?<\/p>\n
If you do, you\u2019re way ahead of most people. If not, don\u2019t expect your web master or designer to know the answers either. But do find someone who can help you with coming up with the answers.<\/p>\n
To your success,<\/p>\n
Charlie
\nMarketingForSuccess<\/p>\n
P.S. If you have an established business here in the U.S. or Canada and are looking to attract more clients this year, contact Lauren about scheduling a free business consultation to put your 2012 profits on track. Just hit reply and include your phone number.<\/p>\n
P.P.S. Gotta go. We\u2019ve been getting fresh snow almost every day here in VT and my skis need to be exercised. I\u2019m headed out for a few runs before lunch when I\u2019ll be back sitting in front of the fire and on the phone with clients.<\/p>\n","protected":false},"excerpt":{"rendered":"
Frustrated with your website? Wondering why it\u2019s not generating as many leads and sales as you\u2019d like? The simple answer is that it would be easy to blame…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[36],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/10465"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=10465"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/10465\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=10465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=10465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=10465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}