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<\/a>an experienced mechanic most of a day and the use of a friend\u2019s fully equipped home garage to get the job done.<\/p>\nAnd if you multiplied the number of hours Dave and his brother spent, equipment used etc, the real cost would have been 2-3 times the cost of paying the local garage to do the job.<\/p>\n
The truth is \u2013 it wasn\u2019t about the money. Dave and his brother grew up tinkering with trucks and other things mechanical, which is why for him, spending a total of 14 man hours to replace his wheel bearings was not only fun, but yes a money saver.<\/p>\n
Dave is a do-it-yourself mechanic \u2013 for one reason \u2013 he loves getting his hands dirty and fixing machinery, especially because he spends the rest of his work week inside as a physical therapist, well, fixing people \u2013 but that\u2019s another story.<\/p>\n
Now in business, over the years I\u2019ve discovered there are two types of people. Ones who truly love marketing, writing copy, planning marketing campaigns, understand search engine marketing and more. They love learning about marketing and they are marketing do-it-yourselfers.<\/p>\n
Do-it-yourself marketers, will spend weeks on a project and like Dave, they\u2019ll tell their friends how much money they are saving by doing it themselves. But the truth is their marketers, people who like doing it for fun \u2013 as well as for profit.<\/p>\n
And I have to admit I\u2019m one of these types, though as my business has grown I\u2019ve moved on and don\u2019t do any of my marketing myself anymore other than quick posts like this.<\/p>\n
But here is the shocking truth I discovered.<\/p>\n
Hardly any business owners really like marketing. (No, I don\u2019t take it personally.)<\/p>\n
But ask yourself:
\n– Do you like writing weekly articles about your business?
\n– Do you like working on your web site?
\n– Do you like coding your website for the search engines?
\n– Do you really like messing with social media, twitter, linkedin, facebook, youtube etc?<\/p>\n
Be honest with yourself.<\/p>\n
The truth is most people don\u2019t love marketing, which explains why so few business owners actually have a marketing plan, a marketing strategy and in fact do any regular marketing.<\/p>\n
While most people like to think of themselves as do-it-yourselfers —- the real truth is most of us prefer to have things done-for-us including our marketing.<\/p>\n
Quick \u2013 make a decision here.<\/p>\n
Are you someone who loves marketing and if so are you doing-it-yourself? Or are you someone who likes the idea of attracting more clients with your marketing and which you could just have it done-for-you?<\/p>\n
If you\u2019re a true marketing do-it-yourselfer \u2013 you can find everything you need to do your marketing yourself at www.marketingforsuccess.com\/store<\/a>.<\/p>\n But if you are like 96% of business owners and would prefer to focus on working with clients, and rather have your marketing done for you, go to www.clientsdelivered.com<\/a>. Imagine you\u2019re eating breakfast, and you feel something go crunch in your mouth \u2013 something you know isn\u2019t the cocoa puffs or cereal you\u2019re eating. You investigate and find you\u2019ve cracked a tooth, and part of one your teeth is now in your hand, not in your mouth.<\/p>\n What do you do? (Keep in mind you\u2019re one of those do-it-yourselfers.)<\/p>\n Well you could easily go to the library and look up basic dentistry, or youtube how to repair a broken tooth. And you good order online some basic dentistry tools, Novocain and a mirror. Then you could try and repair your tooth yourself \u2013 I mean how hard could it be.<\/p>\n Is that what you would do?<\/p>\n Of course not!<\/p>\n You wouldn\u2019t fix your own teeth or just ignore your broken tooth \u2013 you\u2019d have it done-for-you by your local expert in dentistry.<\/p>\n Get my point?<\/p>\n The same applies to your marketing.<\/p>\n Ignoring it or trying to fix it yourself is rarely the best solution.<\/p>\n
\nOne more funny thought.<\/p>\n