{"id":10563,"date":"2012-01-31T06:30:11","date_gmt":"2012-01-31T11:30:11","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=10563"},"modified":"2012-01-31T11:30:50","modified_gmt":"2012-01-31T16:30:50","slug":"how-successful-people-think","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/small-business-marketing\/how-successful-people-think\/","title":{"rendered":"How Successful People Think"},"content":{"rendered":"

Everybody needs a delivery system \u2013 but most businesses are missing the most important one to their success.<\/p>\n

Imagine you owned a bakery, specializing in healthy artisanal breads or double deep fat fried doughnuts, serving the restaurants in your neighboring towns.<\/p>\n

You\u2019d be up early… \"\"<\/a>baking and then once your baked goods were\u00a0done for the day, you\u2019d load them into your trucks and deliver them to the restaurants you work with.<\/p>\n

You wouldn\u2019t question the need for a delivery system because you know that without one you\u2019d be out of business. Buying the truck, paying your monthly payments, buying gas, maintenance etc \u2013 all just part of the cost of getting your delicious baked goods to your happy customers.<\/p>\n

Now, here is where most businesses fall flat.<\/p>\n

Most business have a delivery system for their products and services but\u2026<\/p>\n

\u2026they are missing a client delivery system. And this defies logic.<\/p>\n

Every business owner knows it makes sense to spend whatever money it takes to deliver their products. I never hear a business owner tell me they don\u2019t have money for delivery of their products and services.<\/p>\n

It\u2019s just a cost of doing business.<\/p>\n

But take the exact same person, (does this describe you?) and ask them to spend the same amount on marketing, on attracting new clients, their client delivery system and typically they choke.<\/p>\n

They see marketing as an added expense, instead of as a necessary way of filling their pipeline with more and more new customers.<\/p>\n

When I talk to struggling business owners, I hear it over and over. They don\u2019t want to spend money on marketing. Or it\u2019s too expensive.<\/p>\n

And here\u2019s the difference between frustrated business owners and the ones I work with who have one to twenty million dollar businesses.<\/p>\n

Successful business owners understand that to attract new clients, to bring in new business, they need to spend money on their client delivery system.<\/p>\n

They understand that as long as their marketing brings in more revenue than it costs \u2013 it\u2019s worth every penny.<\/p>\n

Take Sarah \u2013 who called me from California yesterday. She sells dental equipment to dentists. Last year she netted $90,000. And this year she wants to make $400,000.<\/p>\n

When I asked her how much she had set aside for marketing \u2013 the answer was zero, nothing, nada.<\/p>\n

Now I\u2019m sure you\u2019re more savvy than that so let me put it to you like this:<\/p>\n

How much should you spend to bring in the next $400,000 in income this year?<\/p>\n

$10,000, $150,000 or even $250,000?<\/p>\n

What\u2019s the right answer?<\/p>\n

Any of the above, as long as your marketing system, your client delivery system generates more income than it costs. (Of course the more effective your marketing is, the lower your costs.)<\/p>\n

Do the math for your business:<\/p>\n

A. How much would you like to generate in additional revenue over the next 2 years?<\/p>\n

B. How much would you be willing to spend to build a client delivery system to reach your goals?<\/p>\n

Want to join the successful business owners who ring in one million to twenty million in annual sales?<\/p>\n

Check your marketing budget and your client delivery system.<\/p>\n

To your success,<\/p>\n

Charlie<\/p>\n

P.S. Questions about your marketing? Ask away.<\/p>\n","protected":false},"excerpt":{"rendered":"

Everybody needs a delivery system \u2013 but most businesses are missing the most important one to their success. Imagine you owned a bakery, specializing in healthy artisanal breads or double deep fat fried doughnuts, serving the restaurants in your neighboring towns. You\u2019d be up early…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[386],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/10563"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=10563"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/10563\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=10563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=10563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=10563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}