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<\/a>and tuck yourself behind a box.<\/p>\nThat way you\u2019ll be\u00a0the last to be found, and win the game.<\/p>\n
Now as I\u2019m sure you know if you want clients, if you want to make money, playing hide and seek with your business is the opposite of what you want.<\/p>\n
You don\u2019t want to be hidden from view, to make yourself hard to find \u2013 but it\u2019s amazing to me that that is exactly what many businesses are doing online \u2013 playing hide and seek with prospects, and making it hard for potential buyers to find them.<\/p>\n
You probably guessed it. The one thing you need to do, no matter what business you\u2019re in is\u2026 get found, make it easy for people to find you.<\/p>\n
I\u2019m going to go a step further. Your goal should be to make it practically impossible for prospects not to find you, if they\u2019re looking.<\/p>\n
When I was a kid, getting found was easy. All you had to do was let out a shout. And the same was true for business owners.<\/p>\n
When people wanted a dentist, a plumber or an accountant, they\u2019d grab the phone book, flip to the yellow pages and browse the ads. All you needed to do was spend large amounts of a money on the biggest ad in your category and the phone would ring.<\/p>\n
Things have changed. Today, the rules for getting found are different for your business.<\/p>\n
In our house we don\u2019t keep the yellow pages around. When I\u2019m looking for a dentist or car dealer or animal hospital, I do what most people do. I search online to find a service provider. I\u2019m sure you know, but here\u2019s what happens.<\/p>\n
If your prospect sees your listing in the top couple of listings in the search engines, there is a good chance they\u2019ll click on it and call you. If they don\u2019t see you listed, or even if you\u2019re on the second page of the listings, your prospects will assume you don\u2019t exist. Ouch!<\/p>\n
The people who would have happily spent money with you – instead spend it with your competitors, the ones they quickly found online.<\/p>\n
So what can you do?<\/p>\n
How can you get top rankings in the search engines?<\/p>\n
First off you should know there are a lot of charlatans out there promising instant results and top placements. And there are a bunch of people who will tell you it\u2019s some magic they perform. All a bunch of nonsense.<\/p>\n
Let me spell it out, sweet and not so simple.<\/p>\n
B.G., before Google, you could just add your keywords to a few places on your webpage, and within days you could get a top ranking for anything including your competitor\u2019s name.<\/p>\n
But all that changed when Google came on the scene and started providing highly relevant results, which was actually a good thing.<\/p>\n
The unfortunate side effect for people like you was that it became much more difficult to get top rankings in Google. Now you need to meet Google\u2019s precise specifications, and you need to do this on your website, your blog, using video, articles, PowerPoint and PDF files. And to stay on top, you need to do it every month, which is a lot for anyone trying to run a business.<\/p>\n
It takes hours of effort every day, time you should be devoting to clients, family and fun.<\/p>\n
Which is why I\u2019m making my SEO team and our lead generation system available to you, that is if you live in the U.S.<\/p>\n
Want my SEO team to help you get found, help you get results and grow your business? Or just want some solid advice on which SEO strategies actually get results?<\/p>\n