{"id":110,"date":"2005-08-25T22:19:00","date_gmt":"2005-08-25T22:19:00","guid":{"rendered":"http:\/\/officeondemand.ca\/blog\/?p=99"},"modified":"2009-10-08T07:12:55","modified_gmt":"2009-10-08T12:12:55","slug":"revealed-the-secret-to-writing-headlines-that-sell","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/copywriting\/revealed-the-secret-to-writing-headlines-that-sell\/","title":{"rendered":"Revealed: The Secret to Writing Headlines That Sell"},"content":{"rendered":"<p>During a vacation to Scotland this past week I noticed the following front page news,<\/p>\n<p>&#8220;Revealed: The True Cost of Potholes&#8221;<\/p>\n<p>Yes, revealed is a great word to use in your headlines. Unfortunately you&#8217;ll need to do more to get attention for your small busines than include the word revealed. Unlike the above headline you&#8217;ll want to include copy that motivates your prospects to read your marketing copy and to contact you.<br \/>\n&#8211; Charlie Cook<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Reblog this post [with Zemanta]\" href=\"http:\/\/reblog.zemanta.com\/zemified\/9ff221cc-4201-4659-bc8d-11cbe866dd23\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"float: right;\" src=\"http:\/\/img.zemanta.com\/reblog_e.png?x-id=9ff221cc-4201-4659-bc8d-11cbe866dd23\" alt=\"Reblog this post [with Zemanta]\" \/><\/a><span class=\"zem-script more-related more-info pretty-attribution paragraph-reblog\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>During a vacation to Scotland this past week I noticed the following front page news, &#8220;Revealed: The True Cost of Potholes&#8221; Yes, revealed is a great word to use in your headlines. Unfortunately you&#8217;ll need to do more to get attention for your small busines than include the word revealed. Unlike the above headline you&#8217;ll [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,16],"tags":[192,116,59],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/110"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=110"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/110\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}