{"id":11096,"date":"2012-04-29T06:09:48","date_gmt":"2012-04-29T11:09:48","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=11096"},"modified":"2012-09-03T11:20:03","modified_gmt":"2012-09-03T15:20:03","slug":"6-steps-to-a-better-brand","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/branding\/6-steps-to-a-better-brand\/","title":{"rendered":"6 Steps To A Better Selling Brand"},"content":{"rendered":"<p>How you dress affects how people see you. The same is true with your brand.<\/p>\n<p>Your company name, how you talk about your business and what you share determines whether your prospects want to do business with you.\u00a0Start with these 6 steps to shape your brand and attract more buyers. <!--more--><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/branding\/6-steps-to-a-better-brand\/attachment\/branding1-3\/\" rel=\"attachment wp-att-11098\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-11098\" title=\"Branding1\" src=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2012\/04\/Branding1.jpg\" alt=\"\" width=\"150\" height=\"107\" \/><\/a><a title=\"Define Your Competitive Advantage\" href=\"https:\/\/www.marketingforsuccess.com\/blog\/branding\/wheres-your-competitive-edge-word-of-mouth-marketing-tips\/\">Define Your Competitive Advantage<\/a><br \/>\nWhat do you think of when you hear the word &#8216;Disney&#8217;? Movies? Cartoons? Disneyland? The little guy with the soft-pitched voice and red pants? Most small business owners think they know what branding is&#8230; but they&#8217;ve usually got it wrong. Brand recognition is the following: <a title=\"Pick the Right Name For Your Business\" href=\"https:\/\/www.marketingforsuccess.com\/blog\/branding\/whats-in-a-name\/\">[&#8230;]<\/a><\/p>\n<p><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/branding\/whats-in-a-name\/\">Pick the Right Name For Your Business<\/a><br \/>\nWhat do you think of when you hear the word &#8216;Disney&#8217;? Movies? Cartoons? Disneyland? The little guy with the soft-pitched voice and red pants? Most small business owners think they know what branding is&#8230; but they&#8217;ve usually got it wrong. Brand recognition is the following: <a title=\"Avoid These Sales Killing Names\" href=\"https:\/\/www.marketingforsuccess.com\/blog\/branding\/sales-killer\/\">[&#8230;]<\/a><\/p>\n<p><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/branding\/sales-killer\/\">Avoid These Sales Killing Names<\/a><br \/>\nA good friend recently had to call it quits and give up on a business that she&#8217;d been slaving over and pouring money into for years. The problem? It wasn&#8217;t her lack of effort &#8211; but simply the&#8230; name she picked for the business that finally killed it.\u00a0<a href=\"https:\/\/www.marketingforsuccess.com\/blog\/branding\/choose-the-right-color\/\">[&#8230;]<\/a><\/p>\n<p><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/branding\/choose-the-right-color\/\">Sell More By Picking The Right Brand Color \u2013 Yes it Matters<\/a><br \/>\nUnderstanding the proper use of color is essential to creating a positive small business branding image. Color can send a positive or negative message, increase sales, excite an audience, or make an athlete perform better.\u00a0<a href=\"https:\/\/www.marketingforsuccess.com\/blog\/branding\/choose-the-right-color\/\">[&#8230;]<\/a><\/p>\n<p><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/marketing-strategy\/why-hardly-anyone-is-buying\/\">Avoid Being Lost In The Crowd With Me Too Marketing<\/a><br \/>\nWhen you use the same approach everyone else does, your marketing takes on a &#8220;me too&#8221; look and your prospects have no idea why they should bother doing business with you versus the competition or just not doing anything at all. <a href=\"https:\/\/www.marketingforsuccess.com\/blog\/marketing-strategy\/why-hardly-anyone-is-buying\/\">[&#8230;]<\/a><\/p>\n<p><a href=\"http:\/\/www.15secondmarketing.com\">Define Your Brand With Your Marketing Message To Attract Buyers<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How you dress affects how people see you. The same is true with your brand. Your company name, how you talk about your business and what you share determines whether your prospects want to do business with you.\u00a0Start with these 6 steps to shape your brand and attract more buyers.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,7],"tags":[375],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/11096"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=11096"}],"version-history":[{"count":2,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/11096\/revisions"}],"predecessor-version":[{"id":11966,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/11096\/revisions\/11966"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=11096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=11096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=11096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}