{"id":11156,"date":"2012-05-07T08:44:29","date_gmt":"2012-05-07T13:44:29","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=11156"},"modified":"2012-10-08T15:12:08","modified_gmt":"2012-10-08T19:12:08","slug":"which-books-im-using","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/copywriting\/which-books-im-using\/","title":{"rendered":"Which Books I’m Using To Train My New Copywriter"},"content":{"rendered":"

It\u2019s not flash floods or locusts or other natural disasters that plague most small business owners and keep them from attracting all the clients they want.<\/p>\n

It\u2019s the lack of compelling copy – words worth reading.
\n \"\"That’s why we provide content for our clients using\u00a0our own team of writers who follow the Cook recipe for writing. It\u2019s a proven formula that all of our writers must master. To make it easier I typically send them a handful of books written by the true copywriting masters including\u2026<\/p>\n

Fascinate: Your 7 Triggers to Persuasion and Captivation<\/a> by Sally Hogshead<\/p>\n

The Ultimate Sales Letter: Attract New Customers. Boost your Sales<\/a>\u00a0by \u00a0Dan S. Kennedy<\/p>\n

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order Entrepreneurs<\/a> by Joseph Sugarman<\/p>\n

The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires<\/a>\u00a0by Roy H. Williams<\/p>\n

Turn Words Into Money<\/a> by Ted Nicholas<\/p>\n

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters<\/a> by Joe Sugarman<\/p>\n

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words <\/a>by Joe Vitale<\/p>\n

On Writing<\/a> by Stephen King<\/p>\n

And of course, Writing Copy That Sells<\/a><\/p>\n

How about you? What books do you use to train your copywriters?<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s not flash floods or locusts or other natural disasters that plague most small business owners and keep them from attracting all the clients they want. It\u2019s the lack of compelling copy – words worth reading.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,15,16,17],"tags":[],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/11156"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=11156"}],"version-history":[{"count":3,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/11156\/revisions"}],"predecessor-version":[{"id":12049,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/11156\/revisions\/12049"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=11156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=11156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=11156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}