![\"Email](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2012\/05\/EmailMarketing1.jpg\" "\\"EmailMarketing1\\"")
<\/a>It\u2019s your list. If you\u2019re only emailing a few hundred people, you\u2019re going to get a limited response, from one or two people \u2013 when what you want is dozens or more people contacting you.<\/p>\nIn email marketing, what you say matters, but equally important is size, the size of your list.<\/strong> That\u2019s what a client of mine learned.<\/p>\n One day I received a call from a client I had done work for in the past. He sounded absolutely frantic, saying he was ready to pull his hair out. He was a little light up top anyway if you know what I mean, so I knew this was an emergency situation for him.<\/p>\n I asked what the problem was and he said it was his emails. He was doing everything textbook perfect. They were personal, provided valuable information and prompted the potential client to use his services.<\/p>\n His problem? The number of people who had subscribed to receive them was so small that even though they were top-notch, they weren\u2019t getting out there. He wasn\u2019t getting the results he wanted.<\/p>\n I asked if he minded if I went to his website to see what the problem was. He gave me the go-ahead and what I found shocked me.<\/p>\n No wonder this guy was ready to pull his hair out. His potential clients probably felt the same way when they tried to subscribe to his emails. This man was violating \u2018subscription etiquette\u2019 on every level.<\/strong> Yep. He had a problem.<\/p>\n The great thing is that it was a problem that was quick and easy to fix. With just a few small tweaks to his subscription process he had more people sign up than he dreamt he\u2019d ever have. And, I\u2019m proud to say that what little hair he has, remains safely on top of his head.<\/p>\n If you find that you have the same problem, here are five fast and\u00a0simple ways to take your subscriber list from nominal to phenomenal:<\/p>\n 1. Let the subscriber know you respect their privacy.<\/strong> We\u2019ve all been there. You sign up for an email newsletter only to have your inbox flooded with emails from businesses you have no interest in about information you didn\u2019t ask for. It\u2019s enough to send anyone over the edge. If your subscriber knows that you aren\u2019t going to pass their information on to someone else, they are more willing to give it to you.<\/p>\n 2. Keep the form brief.<\/strong> Ask for only necessary information from your subscriber. If you want my name and email address, I will probably give it to you. Ask for my hobbies, interests, previous 2 years golf scores and the name of all my ancestors and I will click right out of your site. Sure, it\u2019s nice to get an idea of who your consumers are, but you\u2019ll never know if you can\u2019t get them to complete the form.<\/p>\n 3. Provide the subscriber information about how often you send newsletters.<\/strong> For instance, if you let the subscriber know that you send emails weekly then they know that you aren\u2019t going to inundate their inbox. And they\u2019ll know when to expect them and will look for them.<\/p>\n 4. Give them a sample newsletter to preview.<\/strong> Let them have a taste of what you have to offer. Also, when something is tangible, it is easier to say yes to it. It\u2019s like being able to try out a product before you buy it.<\/p>\n 5. Allow them an out.<\/strong> I know this sounds contrary to what you want, but if your subscriber knows that you aren\u2019t locking them in, they are more willing to sign up. Assure them that if they decide at any point in time to discontinue receiving the newsletter, they can simply unsubscribe. It shows your willingness to put your customers\u2019 wants first.<\/p>\n If you have quality emails, it does you no good if they\u2019re not being read. Want help increasing your client list? Give me a call. I still have a full head of hair and I\u2019m not afraid to use it.<\/p>\n","protected":false},"excerpt":{"rendered":" What\u2019s the fastest and lowest cost way to trigger a flood of sales? I\u2019m sure by now you\u2019re more than familiar with the idea of email marketing, regularly sending out great content like this, to your prospects to help them get to know you, like you and trust you. But what\u2019s the number one problem […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[41],"tags":[390,387],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/11333"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=11333"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/11333\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=11333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=11333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=11333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}