{"id":11582,"date":"2012-06-21T10:40:45","date_gmt":"2012-06-21T15:40:45","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=11582"},"modified":"2012-06-27T14:54:54","modified_gmt":"2012-06-27T18:54:54","slug":"small-business-marketing-mistake","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/small-business-marketing\/small-business-marketing-mistake\/","title":{"rendered":"The Marketing Mistakes That Can Kill Your Small Business"},"content":{"rendered":"

My wife and I have been considering moving, buying a new house up the coast, and we found what at first glance appeared to be a great find.<\/p>\n

A house right on a small cove with a spectacular view of the harbor. Just the place for 2 people and our collection of 7 boats.<\/p>\n

But then the house started… \"The<\/a>shrinking. I\u2019m not kidding.<\/p>\n

When we first looked at the house, all we could focus on was the view, but it seemed a bit small, so we took another look and realized something was amiss.<\/strong><\/p>\n

The initial listing that marketed the home, said it was 3900 sq\u2019 plenty big, but then 9 months later the same house was listed at 3500 sq\u2019, still big enough but then when I calculated the actual size based on the blueprints provided by the owner as part of their marketing package, the house turned out to be only 2600 sq\u2019, a bit tight given the slew of guests we get in the summer.<\/p>\n

Yikes, somehow the house was shrinking.<\/strong><\/p>\n

Now my concern is that with constant exposure to the sea air, the house will continue shrinking. What do you think?<\/p>\n

In marketing, having your facts straight is a good idea.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

My wife and I have been considering moving, buying a new house up the coast, and we found what at first glance appeared to be a great find. A house right on a small cove with a spectacular view of the harbor. Just the place for 2 people and our collection of 7 boats. But […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[386],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/11582"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=11582"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/11582\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=11582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=11582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=11582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}