{"id":11628,"date":"2012-06-27T06:30:22","date_gmt":"2012-06-27T10:30:22","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=11628"},"modified":"2012-06-27T14:49:49","modified_gmt":"2012-06-27T18:49:49","slug":"i-learned-from-my-dog","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/small-business-marketing\/i-learned-from-my-dog\/","title":{"rendered":"Everything I Know About Marketing I Learned From My Dog"},"content":{"rendered":"

It\u2019s true. My dog, Jake, is a marketing genius!<\/p>\n

I\u2019m serious. This dog could convince you to buy a popsicle in the middle of an Alaskan blizzard. He has me trained to walk him in the middle of a rain storm on a muddy path battling hordes of mosquitos while running a fever of 102.<\/p>\n

My dog Jake is the king of…\"Small<\/a> persuasion and I do what he commands.<\/p>\n

Now imagine if you\u2019re prospects did the same. Imagine if when you wanted them to go to your website they did, of if you wanted them to call you they did, or when you wanted them to sign up for your services or buy your products they did \u2013 as you commanded.<\/p>\n

The truth is marketing is just that, training your prospects to respond, training them to call you and training them to spend money with you.<\/p>\n

Marketing and selling involve just two things.<\/strong><\/p>\n

Stimulus and response. That\u2019s it.<\/p>\n

Once you understand how simple it is you can use the idea to train your customers to buy, the same way my dog Jake has trained me to attend to his needs, even in the dead of winter or during a summer rainstorm.<\/p>\n

So, if it\u2019s so easy, then why do most small business owners fail?<\/strong><\/p>\n

They lack a training program, I mean marketing plan for training customers to buy.<\/p>\n

Now if you\u2019re a dog and you want to train your owner, it\u2019s simple. When you want something, say to go out in the yard, you can sit by the back door, bark or start running around in circles. And when you do, your owner responds.<\/p>\n

And once you\u2019ve learned how to get your owner\u2019s attention, you just do the same thing every time and he or she will respond.<\/strong><\/p>\n

Or if you\u2019re a pet owner and you want to turn the tables and train your dog, you do the same thing – you reward them with a treat or a pat for doing the right thing until they learn the behavior you\u2019re after.<\/p>\n

Same in marketing.<\/p>\n

Make a list of each behavior you want to train your ideal clients to demonstrate and then think of what stimulus you can provide to get them to take action, again and again.<\/p>\n

Of course, the first step is to train them to read your content, your web content, your emails, etc. Then you can train them to watch your videos, and finally once they know you, like you and trust you, train them to buy from you.<\/p>\n

A word to the wise. Don\u2019t use doggie treats. Do use killer headlines, tips and ideas, free reports, free video tutorials, and irresistible offers. Here\u2019s how >><\/a><\/p>\n

Once you realize how simple marketing is, that it\u2019s just a matter of providing the right stimulus, you’ll get the response you want, and your business will take off.<\/p>\n

Whoops! Got to go, my dog Jake says it\u2019s time for his morning walk.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s true. My dog, Jake, is a marketing genius! I\u2019m serious. This dog could convince you to buy a popsicle in the middle of an Alaskan blizzard. He has me trained to walk him in the middle of a rain storm on a muddy path battling hordes of mosquitos while running a fever of 102. […]<\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[386],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/11628"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=11628"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/11628\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=11628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=11628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=11628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}