![\"Small](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2012\/07\/SmallBusinessMarketing.jpg\" "\\"SmallBusinessMarketing\\"")
<\/a>the people you\u2019d helped, the ones you provided top quality services to, avoided coming back at all costs. That\u2019s what some unnamed members of my family do – put off going to see the dentist for years.<\/p>\nI don\u2019t envy dentists. It can be tough to attract new patients\u2026<\/p>\n
\u2026which is why my dentist understands the importance of using online marketing to make it easy for patients to find out about his services and schedule a visit.<\/p>\n
And that\u2019s also why he\u2019s stopped trying to do it himself.<\/p>\n
Like most dentists, mine is a hands on sort of guy, a born tinkerer. And at first he thought he could just build his own site and manage it himself.<\/p>\n
That was until he realized that he didn\u2019t have the time to do his own online marketing and even if he did he\u2019d rather be spending it with patients and his family.<\/strong><\/p>\n My dentist is one smart cookie. He knows that there are some things he\u2019s good at, and I\u2019ll tell you I know from being a patient of his, it\u2019s dentistry \u2013 and not online marketing.<\/p>\n My dentist also knows that you can\u2019t just hire someone to do one part of your online marketing and neglect the others. That\u2019d be like just fixing one tooth in your mouth and neglecting the rest. He knows you need someone who looks at the big picture, and has a system for getting the phone to ring.<\/p>\n Any dentist worth a toothbrush knows he or she needs to take care of all 32 teeth in your mouth.<\/strong><\/p>\n How about your online marketing? Is it doing the same?<\/strong><\/p>\n Are you focused on the whole picture, dealing with all the elements? All 32?<\/p>\n 1.Strategic URL for your business That\u2019s 32 elements of your online marketing!<\/p>\n Just like your dentist deals with all 32 of your teeth, you need to do the same for your online marketing, deal with all 32 elements to be successful with your business.<\/p>\n
\n2. Your brand
\n3. Tagline that describes what you do
\n4. Headline that keeps prospects reading
\n5. How you differentiate yourself from the competition
\n6. Building your list of qualified prospects
\n7. Your opt-in offer
\n8. The steps you need prospects to take in order to get them to contact you
\n9. A proven lead generation web design
\n10. Optimizing your website for the search engines
\n11. Submitting it to 100 directories
\n12. Managing your Facebook marketing
\n13. Managing your Twitter account
\n14. Updating your LinkedIn marketing
\n15. Establishing 5-8 video sharing accounts for you
\n16. Creating short videos from your articles to upload
\n17. Writing copy for your blog
\n18. Posting to your blog
\n19. Writing articles that position you as the expert you are
\n20. Submitting your articles to 100 article directories
\n21. Using the PDF, video and slide file sharing site to dominate the search engines
\n22. Writing press releases
\n23. Distributing your press releases
\n24. The amount of traffic your web presence (all of the above) gets you
\n25. Your web to phone conversion rates
\n26. Getting your phone ringing
\n27. Tracking your calls
\n28. Scoring how your staff handles your calls
\n29. Your inquiry to sale conversion rates
\n30. Your upsell strategy, to maximize revenue
\n31. Helping you focus on increasing your recurring revenue
\n32. Your management processes to increase your profits<\/p>\n