![\"Web](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2012\/07\/WebMarketing1.jpg\" "\\"WebMarketing1\\"")
<\/a>can\u2019t find out.<\/p>\nIt\u2019s like being invisible.<\/strong> Not so great when you want everyone to find you. It\u2019s like having the\u00a0UPS\u00a0truck loaded with presents for you and no address to deliver them to.<\/p>\n According to a study conducted by Slingshot from January to June 2011, the top ranking result on a Google search only has an 18% click rate, while the number two listing comes in at a mere 10%. With results like that, any listing beyond the second rank doesn\u2019t have a prayer of being noticed.<\/p>\n This is exactly the issue one of my clients had. He had a web site online to market his accounting firm, but\u2026 when prospective customers searched for him on Google, he didn\u2019t show up on the first page of the search results.<\/p>\n The result? No matter how great he or his product was, he wasn\u2019t getting the sales he deserved \u2013 and his web marketing was to blame.<\/p>\n Fortunately the solution was simple.<\/strong> With just a few adjustments to his web site, he was able to climb his way to page one, and his bank account reflected the results!<\/p>\n Ready to fix your web marketing, to get more traffic from the search engines with your web marketing?<\/strong><\/p>\n To get to the top page, and preferably the top slot, you have to understand how Google determines rank. Google evaluates a whole host of factors when it looks at your website, but here are the 3 most important ones.<\/p>\n Relevant.<\/strong>\u00a0Your content has to include the keywords and topics your prospects are looking for. Just start by listing the keywords prospects use to find your services. Hint: usually it\u2019s the problem you solve, not how you solve them.<\/p>\n Not sure which search terms they would use? Ask your current clients.<\/p>\n Regular.<\/strong>\u00a0Adding to your blog or article collection once a week isn\u2019t going to cut it. You need to update two to three times a week to get yourself noticed and move up the ranks. More relevant content means higher ratings. And, it increases a potential customer\u2019s opportunities to get to know, like and trust you.<\/p>\n Riveting.<\/strong>\u00a0Your content needs to grab your readers\u2019 attention. How do you do that? Provide your reader value. They have to be so impressed by what they read that they want to share it, comment on it, like it, pin it and tweet about it. The more your content is talked about, the higher the Google ranking.<\/strong><\/p>\n Follow this simple web marketing strategy and next time I ask you if you show up on the first page of Google\u2019s search result, you won\u2019t even have to answer me. Your smile will say it all.<\/p>\n