{"id":11826,"date":"2012-08-01T06:30:14","date_gmt":"2012-08-01T10:30:14","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=11826"},"modified":"2012-07-31T16:28:32","modified_gmt":"2012-07-31T20:28:32","slug":"is-your-website-past-due","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/web-marketing\/search-engines\/is-your-website-past-due\/","title":{"rendered":"Is Your Website Past Due For This Fix?"},"content":{"rendered":"

On the web you have a few seconds at best to impress your prospects when they visit your website. If it’s boring, out of date and doesn’t work to generate a lead, you’re past due.<\/p>\n

Let’s be honest with each other…\"Use<\/a>Granted, I’m biased, but most websites don’t work, and it’s not internet marketing that’s the problem. It’s that the website design is, in a word, lame.<\/p>\n

How about your web site?<\/p>\n

Is it past due for a fix, a renovation and facelift?<\/strong><\/p>\n

Here are 5 major indicators that it is time for website redesign:<\/p>\n

– Have your profits and conversions been suffering?<\/strong>
\nIs your website contributing to your bottom line? This is the biggest indicator that it is time for a redesign. If you are not generating enough sales or leads your site is not being effective and it is time for a change.<\/p>\n

– Is your website lacking traffic?<\/strong>
\nLow or declining traffic can be a good indicator that it’s time for a redesign. You likely need to revisit your search engine optimization (SEO), content and overall design. Google is constantly updating their search algorithms and what worked well for you six months ago may not be working today.<\/p>\n

– Is your website experiencing high bounce rates?<\/strong>
\nAre visitors landing on your site and immediately leaving? This indicates that your site is not providing the information or functionality that your visitors are after. They’re leaving your site too quickly and this means you need to refresh your design and content to make it more useful to your prospects.<\/p>\n

– Was your website designed more than 3 years ago?<\/strong>
\nIf your website was originally designed several years ago it is likely that the overall all look of your site has become quite dated. Just like fashion or interior design, trends and styles change for websites each year. Technology advances mean there are new and better ways of coding your site that will make it more functional and faster to load.<\/p>\n

Has your business experienced any major changes or have you introduced any new products or services?<\/strong>
\nAre these changes reflected on your website? If not, you are missing out on some great opportunities.<\/p>\n

If you answered yes to any of these questions, then it’s likely time to redesign your website. This means revisiting every aspect of your site including:<\/p>\n

\u2022 updating your website content and navigation
\n\u2022 improving overall appearance of your website
\n\u2022 revisiting your calls to action, opt-ins and freebies
\n\u2022 updating your search engine optimization strategy
\n\u2022 updating or developing a social media strategy<\/p>\n

Ultimately, deciding when you need a new website design is pretty simple \u2013 If you are not getting the results you want, it is time to change what you are doing!<\/p>\n

Start here >><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

On the web you have a few seconds at best to impress your prospects when they visit your website. If it’s boring, out of date and doesn’t work to generate a lead, you’re past due. Let’s be honest with each other…<\/p>\n","protected":false},"author":71,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/11826"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=11826"}],"version-history":[{"count":5,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/11826\/revisions"}],"predecessor-version":[{"id":11832,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/11826\/revisions\/11832"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=11826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=11826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=11826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}