{"id":11871,"date":"2012-08-16T06:30:21","date_gmt":"2012-08-16T10:30:21","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=11871"},"modified":"2012-08-22T08:42:21","modified_gmt":"2012-08-22T12:42:21","slug":"in-marketing-like-life-perception-is","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/small-business-marketing\/in-marketing-like-life-perception-is\/","title":{"rendered":"In Marketing, Like Life, Perception Is\u2026"},"content":{"rendered":"<p>My wife is convinced our German sedan is about to die.<\/p>\n<p>It\u2019s true, it has more than 100,000 miles on it, but it still drives like new. Well almost new, that is if you overlook a few things&#8230;<!--more--><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/small-business-marketing\/in-marketing-like-life-perception-is\/attachment\/internetmarketing8\/\" rel=\"attachment wp-att-11872\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-11872\" title=\"InternetMarketing8\" src=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2012\/08\/InternetMarketing8.jpg\" alt=\"Find out how you can boost your internet marketing\" width=\"150\" height=\"99\" \/><\/a>One problem with it is the check engine light on the dashboard came on a couple of months ago, and we haven\u2019t found a mechanic who can figure out why it\u2019s on, despite repeated visits to the dealership.<\/p>\n<p>Now every time my wife gets in the car, that nagging little light tells her something is wrong, even if it\u2019s not and the car runs fine.<\/p>\n<p>And that stupid light is about to cost me a new car!<\/p>\n<p>Perception is reality with our car \u2013 and in your <a href=\"https:\/\/www.marketingforsuccess.com\/blog\/small-business-marketing\/did-you-read-this-book-too\/\">small business marketing<\/a> too.<\/p>\n<p>If your website is lame or not working, your prospects perception will be that your business is broken too.<\/p>\n<p>And given that 97% of small business owners I talk to tell their websites aren\u2019t working, I\u2019d say that 100% of their prospects perception is the same about their businesses.<\/p>\n<p>Which means, if you want to use the web to attract new business, it\u2019s time you did something about your website.<\/p>\n<p><a href=\" http:\/\/clientsdelivered.com\/get-started\/\">Here\u2019s how to get started &gt;&gt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>My wife is convinced our German sedan is about to die. It\u2019s true, it has more than 100,000 miles on it, but it still drives like new. Well almost new, that is if you overlook a few things&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[386],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/11871"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=11871"}],"version-history":[{"count":5,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/11871\/revisions"}],"predecessor-version":[{"id":11891,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/11871\/revisions\/11891"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=11871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=11871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=11871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}