![\"Email](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2012\/09\/EmailMarketing3.jpg\" "\\"EmailMarketing3\\"")
<\/a>Okay, by switch up, I mean start. But, that\u2019s a switch from not doing much, right?<\/p>\nAnyway, in my quest to create the best workout in minimal time, I must have looked at 50 different websites that focused on exercise routines ranging from strength training to cardio, and everything in between. I subscribed to a handful of them, anxious to have motivation and proper workout strategy delivered conveniently to my email inbox.<\/p>\n
Their emails come on a daily basis, yet I usually only read one or two of them. Three on a good day. Why?<\/p>\n
Like you, and those on your email lists, I get busy. And, because my time is limited I only read the articles that arouse my interest. If I don\u2019t think I\u2019ll get some immediate benefit, either educational or entertainment, the email goes to my trash, contents forever unknown.<\/p>\n
Could your subscribers be overlooking your emails because you haven\u2019t spurred their interest, created a burning desire to open your emails now<\/em>? If so, there are some changes you can make today that will net you results tomorrow.<\/p>\n Here\u2019s what you need to know to create emails that build profits:<\/p>\n The \u201cSubject\u201d lines need to arouse curiosity.<\/strong> Take a look at the subject lines of the emails currently in your inbox. Are there any that make you say, \u201cHmm? I wonder what that is about?\u201d If you spark curiosity in your reader, you greatly increase the likelihood that they will open the email.<\/p>\n The lead sentence needs to engage them.<\/strong> Now that you\u2019ve aroused their curiosity with the subject line, you need to hook your reader with the first sentence and make them want to read the rest of the email. If you can\u2019t gain their attention immediately, they won\u2019t take the time to read all of the great content you have to share.<\/p>\n Continue to engage by telling a story.<\/strong> You\u2019ve hooked them, now you have to keep their attention. Tell a story that creates a problem and a perception of need. For instance, if you\u2019re an eye doctor, your story may involve a person that has a hard time seeing and how their life was dramatically improved by getting eye glasses.<\/p>\n Provide social proof.<\/strong> People like to hear stories of others that you\u2019ve helped. It adds to your credibility. So, you want to provide case studies or testimonials about how great your product or service is. People believe other people who have nothing to gain by telling their story easier than they will believe you.<\/p>\n Always provide your reader a call to action.<\/strong> After you\u2019ve given them information and provided them some value, tell them what you want them to do. If you have numerous email subscriptions, offer the option to subscribe to more. If you want them to buy a product, take them to the site where they can place their order. If you don\u2019t tell them what to do, they will likely do nothing.<\/p>\n Set a schedule and stick to it.<\/strong> Send out emails on the same day at the same time. If your customer goes to their email inbox looking for you because you are usually there Monday mornings around 9:00 AM and you\u2019re not there, they begin to not trust you. If they don\u2019t trust you, they won\u2019t do business with you.<\/p>\n Format your emails the same.<\/strong> Use the same presentation, the same basic design. There is comfort in things that are familiar. It\u2019s like going on a business trip and always staying at the same hotel chain. Although you are in a different location, the room layouts are the same and they offer the same amenities so you feel comfortable, at ease.<\/p>\n Follow these simple steps and you will see immediate results.<\/p>\n Of course, you\u2019ll want to maximize this strategy by sending your emails to as many people as possible. Do you know the 5 steps to taking your email subscriber list from nominal to phenomenal? Take a look here >><\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" What\u2019s the fastest way to reach a huge audience for free so that you can grow your business\u2026this month? The simple answer may surprise you. A few months ago, I decided to switch up my workout routine…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[41],"tags":[390],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/11967"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=11967"}],"version-history":[{"count":4,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/11967\/revisions"}],"predecessor-version":[{"id":11973,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/11967\/revisions\/11973"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=11967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=11967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=11967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}