{"id":12258,"date":"2014-06-17T11:13:14","date_gmt":"2014-06-17T15:13:14","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=12258"},"modified":"2014-07-31T16:15:48","modified_gmt":"2014-07-31T20:15:48","slug":"the-worst-crime-entrepreneurs-can-commit-against-a-great-product","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/small-business-management\/the-worst-crime-entrepreneurs-can-commit-against-a-great-product\/","title":{"rendered":"The worst crime entrepreneurs can commit against a great product"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"zemanta-img-inserted zemanta-img-configured alignleft\" title=\"paint roller beside paint brush at paint reservoir\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/b\/b2\/Farbroller.jpg\/350px-Farbroller.jpg\" alt=\"\" width=\"178\" height=\"134\" \/><\/p>\n<p>The paintbrush that cave dwellers used was a stick with hair attached to the end. This same basic design endured for 20,000 years \u2026 until Terry Douglas designed the EnviroBrush. <!--more-->His design can disrupt the paintbrush industry because it does for paintbrushes what the replaceable sleeve does for paint rollers \u2013 it enables a low cost refill to replace an expensive new brush. Paintbrush buyers and the environment love this.<\/p>\n<p>But Terry spent several million dollars on product development and test marketing. Now he is close to committing the worst crime entrepreneurs can commit against a great product \u2013 running out of the cash needed to finance the execution of its marketing plan. How sad!<\/p>\n<p>Click <a href=\"http:\/\/bit.ly\/vvtdia\" target=\"_blank\">http:\/\/bit.ly\/vvtdia<\/a><\/p>\n<p>to watch Terry\u2019s presentation and hear the advice he received from a panel of marketing experts on the Sizzling Sales Show<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The paintbrush that cave dwellers used was a stick with hair attached to the end. This same basic design endured for 20,000 years \u2026 until Terry Douglas designed the EnviroBrush.<\/p>\n","protected":false},"author":75,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[255,225],"tags":[],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/12258"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/75"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=12258"}],"version-history":[{"count":2,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/12258\/revisions"}],"predecessor-version":[{"id":12341,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/12258\/revisions\/12341"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=12258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=12258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=12258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}