![\"Cute](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2015\/02\/bigstock-Cute-And-Mysterious-43598428-150x108.jpg\")
In my current business, 60 percent of sales come from referrals. Which is fairly common – good but not great.<\/p>\nIn my current business, 60 percent of sales come from referrals. Which is fairly common – good but not great.<\/p>\n
It\u2019s good that our happy clients are telling other people but we could be generating\u00a0twice as many referrals if we did one simple thing.<\/p>\n
You know what it is?<\/p>\n
Ask for them.<\/p>\n
Ask happy clients and customers for a referral. It\u2019s the one thing most people don\u2019t do and I\u2019ll explain why in just a second.<\/p>\n
Last year, I kept bugging my partner about asking for referrals, but he just never seemed to do it. He thought it was an imposition to ask. Of course, now that he\u2019s reviewed the data and sees where our best sales come from, he\u2019s got it on his agenda to start asking.<\/p>\n
Everybody knows that asking for a referral is key, but like my partner, they don\u2019t do it because they don\u2019t want to impose on their delighted clients and customers. Which is a big mistake!<\/p>\n
In reality, your clients want to give you a referral; you\u2019d actually be doing them a favor if you asked.<\/p>\n
How is that?<\/p>\n
Think about it…every time you or anyone else makes a purchase that they are happy with, they want to validate their decision by having friends and family do the same. It happens every time anyone I know buys a car, or when they go to a great restaurant, purchase new golf clubs, start a\u00a0new diet, etc.<\/p>\n
We all want validation of our ideas, our purchasing decisions.<\/p>\n
If I buy custom-built skis, I’ll be\u00a0out there on the ski slopes telling anyone who will listen what a difference they make. And I\u2019m not alone. Sound familiar?<\/p>\n
Here\u2019s the referral secret you should know: when you ask a delighted client if they can do you a favor, they are going to say YES. And when you ask them who they know that could also benefit from whatever you sold them, they\u2019ll more than likely be pleased you asked and more than willing to share the name of a friend or colleague.<\/p>\n
In sum, it just takes two steps to generate a flood of referrals:<\/p>\n
When you do this, you\u2019ll see your business grow in leaps and bounds. I\u2019ve seen it happen time and time again with clients I’ve coached. They use the referral\/ask sequence and Boom! their business takes off.<\/p>\n
Try it and see.<\/p>\n","protected":false},"excerpt":{"rendered":"
In my current business, 60 percent of sales come from referrals. Which is fairly common – good but not great. It\u2019s good that our happy clients are telling other people but we could be generating\u00a0twice as many referrals if we did one simple thing. You know what it is?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[48],"tags":[371,372,391],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/12500"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=12500"}],"version-history":[{"count":14,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/12500\/revisions"}],"predecessor-version":[{"id":12515,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/12500\/revisions\/12515"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=12500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=12500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=12500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}