{"id":140,"date":"2006-04-13T15:25:00","date_gmt":"2006-04-13T15:25:00","guid":{"rendered":"http:\/\/officeondemand.ca\/blog\/?p=129"},"modified":"2009-10-16T09:10:32","modified_gmt":"2009-10-16T14:10:32","slug":"getting-return-calls-with-your-phone-messages-small-business-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/sales\/getting-return-calls-with-your-phone-messages-small-business-marketing-tips\/","title":{"rendered":"Getting Return Calls With Your Phone Messages &#8211; Small Business Marketing Tips"},"content":{"rendered":"<p>As part of your small business marketing effort you make calls to prospects. Working from your list of leads you pick up the phone to call a prospect. What happens?<\/p>\n<p>80% of the time, the person you&#8217;re trying to call isn&#8217;t there. Of course you leave a message. Then what happens?<\/p>\n<p>Usually nothing. You don&#8217;t get any return calls even if you make a hundred. Well maybe one.<\/p>\n<p>What&#8217;s the one mistake most small business owners make marketing their business over the phone? They leave a message that pitches their products and services.<\/p>\n<p>Trying to sell cold over the phone is the best way to ensure you won&#8217;t get a call back. Instead your objective should be limited to one thing. Focus on trying to get your prospects to return your calls.<\/p>\n<p>Don&#8217;t try to sell anything when you leave a phone message.<\/p>\n<p>&#8211; Charlie Cook<br \/>\nSmall Business Marketing Guru<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Reblog this post [with Zemanta]\" href=\"http:\/\/reblog.zemanta.com\/zemified\/319f14dd-3ec1-4141-84ac-c75f6f7baaa3\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"float: right;\" src=\"http:\/\/img.zemanta.com\/reblog_e.png?x-id=319f14dd-3ec1-4141-84ac-c75f6f7baaa3\" alt=\"Reblog this post [with Zemanta]\" \/><\/a><span class=\"zem-script more-related more-info pretty-attribution paragraph-reblog\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As part of your small business marketing effort you make calls to prospects. Working from your list of leads you pick up the phone to call a prospect. What happens? 80% of the time, the person you&#8217;re trying to call isn&#8217;t there. Of course you leave a message. Then what happens? Usually nothing. You don&#8217;t [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[234,13],"tags":[192,106],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/140"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=140"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/140\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}