{"id":1460,"date":"2009-08-21T08:45:23","date_gmt":"2009-08-21T13:45:23","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=1460"},"modified":"2009-09-01T14:12:59","modified_gmt":"2009-09-01T19:12:59","slug":"is-social-media-marketing-a-big-fat-waste-of-time","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/web-marketing\/social-media\/is-social-media-marketing-a-big-fat-waste-of-time\/","title":{"rendered":"Is Social Media Marketing A Big Fat Waste of Time?"},"content":{"rendered":"<p class=\"MsoNormal\" style=\"text-align: left;\"><!--[if gte mso 9]><xml> <o:DocumentProperties> <o:Template>Normal.dotm<\/o:Template> <o:Revision>0<\/o:Revision> <o:TotalTime>0<\/o:TotalTime> <o:Pages>1<\/o:Pages> <o:Words>173<\/o:Words> <o:Characters>988<\/o:Characters> <o:Company>In Mind Communications, LLC<\/o:Company> <o:Lines>8<\/o:Lines> <o:Paragraphs>1<\/o:Paragraphs> <o:CharactersWithSpaces>1213<\/o:CharactersWithSpaces> <o:Version>12.0<\/o:Version> <\/o:DocumentProperties> <o:OfficeDocumentSettings> <o:AllowPNG ><\/o> <\/o:OfficeDocumentSettings> <\/xml><![endif]--><!--[if gte mso 9]><xml> <w:WordDocument> <w:Zoom>0<\/w:Zoom> <w:TrackMoves>false<\/w:TrackMoves> <w:TrackFormatting ><\/w> <w:PunctuationKerning ><\/w> <w:DrawingGridHorizontalSpacing>18 pt<\/w:DrawingGridHorizontalSpacing> <w:DrawingGridVerticalSpacing>18 pt<\/w:DrawingGridVerticalSpacing> <w:DisplayHorizontalDrawingGridEvery>0<\/w:DisplayHorizontalDrawingGridEvery> <w:DisplayVerticalDrawingGridEvery>0<\/w:DisplayVerticalDrawingGridEvery> <w:ValidateAgainstSchemas ><\/w> <w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false<\/w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables ><\/w> <w:DontGrowAutofit ><\/w> <w:DontAutofitConstrainedTables ><\/w> <w:DontVertAlignInTxbx ><\/w> <\/w:Compatibility> <\/w:WordDocument> <\/xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"276\"> <\/w:LatentStyles> <\/xml><![endif]--><span style=\"font-family: Verdana;\">I\u2019ve got a dog<\/span><span style=\"font-family: Verdana;\"><img decoding=\"async\" loading=\"lazy\" class=\"size-thumbnail wp-image-1542 alignright\" title=\"hound_dog_big\" src=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2009\/08\/hound_dog_big-150x150.jpg\" alt=\"hound_dog_big\" width=\"150\" height=\"150\" \/><\/span><span style=\"font-family: Verdana;\"> who spends most of the day chasing squirrels, <\/span><span style=\"font-family: Verdana;\">but he\u2019s yet to actually catch one and you might be wondering if social media marketing is the same. Can <a href=\"http:\/\/www.twitter.com\" target=\"_blank\">Twitter<\/a>, <a href=\"http:\/\/www.facebook.com\" target=\"_blank\">Facebook<\/a>, <a href=\"http:\/\/www.linkedin.com\" target=\"_blank\">LinkedIn<\/a>, <a href=\"http:\/\/www.digg.com\" target=\"_blank\">Digg<\/a> and all those social media sites actually make you a dime?<\/span><img decoding=\"async\" src=\"file:\/\/\/Users\/charliecook\/Desktop\/hound_dog_big.jpg\" alt=\"\" \/><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: left;\"><span style=\"font-family: Verdana;\">The answer is<!--more--> yes and no.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: left;\"><span style=\"font-family: Verdana;\">If you\u2019re thinking I\u2019ll tweet my list or make a Facebook entry and it will instantly make money, you\u2019re missing the point. The social media sites are for, well they\u2019re for socializing. Why is that good for business?<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: Verdana;\">Whether you market online or off, the stronger your relationships with prospects and clients and the more relationships you have, the more money you\u2019ll make. And the social media sites are one more tool to help you build relationships, stay in front of your prospects and clients and increase loyalty.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: Verdana;\">And in marketing, loyalty means more first time and more repeat customers, which means more profits.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: Verdana;\">To get the details of how to use <a href=\"https:\/\/www.marketingforsuccess.com\/blog\/marketing-strategy\/how-to-increase-your-profits-without-selling\/\">Twitter<\/a>, Facebook and the other social media sites to grow your business, stay tuned as I invite the top experts in social media marketing to share their proven strategies in upcoming posts.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: Verdana;\"><em>&#8211; Charlie<\/em><br \/>\n<\/span><\/p>\n<table border=\"0\" cellspacing=\"8\" cellpadding=\"8\" width=\"450\">\n<tbody>\n<tr>\n<td width=\"450\" height=\"0\" valign=\"top\" bgcolor=\"#ececec\"><strong><a href=\"https:\/\/www.marketingforsuccess.com\/about.html\">About Charlie Cook<\/a><\/strong> <a href=\"http:\/\/www.mfsstore.com\"><strong><br \/>\nRelated Resources<\/strong><\/a><strong><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/author\/charlie-cook\/\"><br \/>\nMore Posts by Charlie Cook<\/a><\/strong><\/p>\n<p>To discover the easy and inexpensive ways <span style=\"text-decoration: underline;\">anyone can attract more clients and maximize their profits<\/span>, sign up for your<strong> <\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">FREE <\/a><\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">Profit Now <\/a><\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">Report<\/a>. <\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!--EndFragment--><\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Reblog this post [with Zemanta]\" href=\"http:\/\/reblog.zemanta.com\/zemified\/b93a2f02-2b4c-4420-a080-98b0ea4d520c\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: medium none ; float: right;\" src=\"http:\/\/img.zemanta.com\/reblog_e.png?x-id=b93a2f02-2b4c-4420-a080-98b0ea4d520c\" alt=\"Reblog this post [with Zemanta]\" \/><\/a><span class=\"zem-script more-related more-info pretty-attribution paragraph-reblog\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve got a dog who spends most of the day chasing squirrels, but he\u2019s yet to actually catch one and you might be wondering if social media marketing is the same. Can Twitter, Facebook, LinkedIn, Digg and all those social media sites actually make you a dime? The answer is<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[224],"tags":[192,244,242,243,394,245,241],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/1460"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=1460"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/1460\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=1460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=1460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=1460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}