{"id":159,"date":"2007-03-08T15:52:00","date_gmt":"2007-03-08T15:52:00","guid":{"rendered":"http:\/\/officeondemand.ca\/blog\/?p=148"},"modified":"2009-10-22T07:45:18","modified_gmt":"2009-10-22T12:45:18","slug":"how-much-can-you-make-with-your-web-site","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/web-marketing\/how-much-can-you-make-with-your-web-site\/","title":{"rendered":"How Much Can You Make With Your Web Site?"},"content":{"rendered":"

“Is there online data about how much I can make with my web site?”<\/p>\n

I wish there was a simple formula for computing how much your online business will or could make. But, to my knowledge this type of web site marketing data doesn’t exist.<\/p>\n

Typically web site owners want to know: What percent of people who come to my site can I expect to buy and how much money can I expect to make for every 100 visitors?<\/p>\n

The answer to these web site marketing questions is that online selling isn’t a one step process, as you’ll see below.<\/p>\n

1. With a well designed and written web site you should be able to convert 10-25% of visitors to prospects, people whose contact information you have and can build a relationship with.<\/p>\n

2. With a well executed follow-up program you should be able to convert 10-25% of your prospects to buyers.<\/p>\n

So far this translates into 1-6% percent of site visitors becoming buyers.<\/p>\n

3. How much you make with your online sales is dependent on the cost of your products and how well you upsell buyers. Each time someone is about to make a purchase, you should be able to motivate them to spend 50% more with an effective upsell offer.<\/p>\n

4. The bottom line is the gross sales you bring in is determined by your conversion rates and the effectiveness of your upsell strategy.<\/p>\n

If anyone has supporting or conflicting data please add your comment and let me know.<\/p>\n

– Charlie Cook
\nSmall Business Marketing for People Who Want Results<\/p>\n

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