{"id":179,"date":"2007-05-17T10:22:00","date_gmt":"2007-05-17T10:22:00","guid":{"rendered":"http:\/\/officeondemand.ca\/blog\/?p=168"},"modified":"2011-09-29T10:39:41","modified_gmt":"2011-09-29T15:39:41","slug":"whats-the-best-definition-of-marketing-for-most-businesses","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/small-business-marketing\/whats-the-best-definition-of-marketing-for-most-businesses\/","title":{"rendered":"What\u2019s the Best Definition of Marketing for Most Businesses?"},"content":{"rendered":"<p>Recently the American Marketing Association proposed a new definition of marketing, which reads:<\/p>\n<p>&#8220;Marketing is the activity, conducted by organizations and individuals, that operates through a set of institutions and processes for creating, communicating, delivering, and exchanging market offerings that have value for customers, clients, marketers, and society at large.&#8221;<\/p>\n<p>Is this the best definition of marketing?<\/p>\n<p>Does it even make sense to you?<\/p>\n<p>I&#8217;d say its a perfect example of what&#8217;s wrong with most marketing. It&#8217;s too cumbersome and hard to understand, and doesn&#8217;t communicate the message clearly. Here&#8217;s an alternative, my definition of marketing. Tell me what you think.<\/p>\n<p>&#8220;Marketing is helping your prospects get the information they need so they can get the products or services they want and so they buy from you.&#8221;<\/p>\n<p>&#8211; Charlie Cook<br \/>\nSmall Business Marketing That Works<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Enhanced by Zemanta\" href=\"http:\/\/www.zemanta.com\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: none; float: right;\" src=\"http:\/\/img.zemanta.com\/zemified_e.png?x-id=e31af35a-ac3c-4c48-b3c0-b729bef7dcb0\" alt=\"Enhanced by Zemanta\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Recently the American Marketing Association proposed a new definition of marketing, which reads: &#8220;Marketing is the activity, conducted by organizations and individuals, that operates through a set of institutions and processes for creating, communicating, delivering, and exchanging market offerings that have value for customers, clients, marketers, and society at large.&#8221; Is this the best definition [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[386],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/179"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=179"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/179\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}