How important are your product names to the success of your marketing?<\/p>\n
Back in March after a ski trip, my son returned to college leaving his ski boots in our poolroom, that wasn’t the problem, the problem was they were highly odoriferous if you know what I mean. Other than dipping them in Clorox I wasn’t sure how to kill the smell.<\/p>\n
With a short web search and I found the perfect product. It was marketed under the name, “Stinky Feet”, which got my attention and I whipped out my credit card and bought it. Amazingly enough the stuff worked, at least after a few applications.<\/p>\n
How important is the name of your product or service to the success of your small business marketing?<\/p>\n
Product names like Stinky Feet or Mold Away or Eliminating Obstacles to Sales<\/a> or Creating Web Sites That Sell<\/a> let your prospects know what they’re for or do immediately. That’s a good thing if you want the sale.<\/p>\n Want to get the attention of your prospects and attract buyers with your marketing? Does the name of your product or services contain a description of the problem or the solution?<\/p>\n If they do, they’re much easier to sell.<\/p>\n Know of other great product names or ideas? Submit them here by leaving a comment.<\/p>\n – Charlie
\nFor Marketing Ideas That Work<\/p>\n
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