![\"Reblog](\"http:\/\/img.zemanta.com\/reblog_e.png?x-id=d15d9156-a1af-4113-8bac-9be27338f79c\")
<\/a>Before you start giving me flak for this blog entry – read this post about one bright, hard working women who does everything well except asking to get paid.<\/p>\n
I was talking with a client, Kathy, last week, a women who is a super bright web designer. She was explaining to me how she had taken the marketing ideas I’d been sharing with her and put them to good use. One of her web design clients had called her last Tuesday to say they had an upcoming radio interview and were thinking of mentioning their web site and wanted to know if that was a good idea.<\/p>\n
Kathy told them not only was it a good idea but told them they should set up an offer to prompt people to go to their web site, sign up for a free report and prompt them to buy. Her client liked the idea but didn’t have a free report setup to giveaway or have ideas on what to offer.<\/p>\n
Kathy spent Wednesday setting taking some of their existing reports and setting up the whole system to capitalize on the potential web traffic. The result?<\/p>\n
Shortly after her client was interviewed, visitors started arriving at the site and within the first 12 hours 500 people had signed up and given their contact information in exchange for the free report. Within the first 24 hours they’d generated over $6,000 in sales.<\/p>\n
Kathy, was one bright women and had gone well beyond what most web designers would do including writing the copy for the follow up emails – except for one fatal mistake.<\/p>\n
When I asked Kathy what she was going to charge her client for this rush job that was above and beyond the call of duty that brought in over $6,.000 of sales in one day – she told me…<\/p>\n
nothing. She didn’t plan on charging her client anything. She loved doing the work and just wanted to help them.<\/p>\n
When I mentioned this story to my wife, she said it was a problem a lot of women have. In her words, women want to fix the problem and take care of people but when it comes to asking to get paid, they, like Kathy, feel guilty asking for the money they deserve.<\/p>\n
Is this right?<\/p>\n
What’s the solution?<\/p>\n
To help Kathy I detailed the questions to use with her client to set the stage so she would feel comfortable asking to be paid for all the extra work she did.<\/p>\n
What’s your experience?<\/p>\n
– Charlie
\nSmall Business Marketing Ideas That Work<\/p>\n