{"id":195,"date":"2007-07-25T20:06:00","date_gmt":"2007-07-25T20:06:00","guid":{"rendered":"http:\/\/officeondemand.ca\/blog\/?p=184"},"modified":"2009-11-03T09:19:55","modified_gmt":"2009-11-03T14:19:55","slug":"where-is-the-real-potential-for-your-business","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/sales\/where-is-the-real-potential-for-your-business\/","title":{"rendered":"Where Is The Real Potential For Your Business?"},"content":{"rendered":"

Are you sitting on a source of untapped revenue?<\/p>\n

Most small business owners are but they’re just not accessing it. Take Kathy who has worked hard over the last couple of years to more than double her business but is still struggling to break even. She is sitting on a gold mine, if she could just tap it.<\/p>\n

“I spend about $5000 to make $3000 in sales. What can I do?”
\nKathy, Therapeutic Massage<\/p>\n

I’d consulted with Kathy several years ago on marketing her growing therapeutic massage business. By rethinking her strategy and rewriting her radio spots, her marketing had helped grow her business to employ seven therapists and serve thousands of clients. Now she was back with another problem and another request for marketing advice.<\/p>\n

This year she hired a top-notch copywriter and equally good radio talent to create even better ads. Her company’s spots are funny and well written, and are bringing in new business – but not enough to cover the expense of her upgraded advertising. She’s convinced this is the right marketing approach for her business. How to make it pay?<\/p>\n

Kathy’s marketing was on the right track, but not enough of her new clients were coming back. Typically, a new client would leave very satisfied with her firm’s services, but rarely return.<\/p>\n

Where’s the real profit-potential in your business? The fastest way to grow your business is by helping your clients buy from you again and again.<\/p>\n

Kathy knew that to pay for her radio advertising she not only needed to bring in new clients, but she needed to convert those new clients into repeat clients. If and when they signed up for her firm’s services for the second, third and fourth times, she’d be more profitable.<\/p>\n

Wish more of your clients bought from you again and again? Keep selling the same way you have been and you’re going to get the same results. Discover exactly what to do to close more sales in Eliminating Obstacles to Sales. Use this link >><\/strong><\/a><\/p>\n

Getting a prospect in the door and getting them to buy is only the first step in the marketing and sales cycle. To grow your business significantly you need with your business you need existing clients to buy again and again.<\/p>\n

Clients who have already bought from you – know how great your products and services are. They’re much more likely to buy from you again. In fact it costs 8 to 10 times as much to attract a new client as converting an existing client into a repeat client.<\/p>\n

Take a look at the numbers. Say you make a $50, $500 sale or a $5,000 sale and then the customer goes away. You’ve made a bit but how much could you be making?<\/p>\n

Now imagine if instead of making just one sale per customer you had 5 – 10 a year, year after year. How much more would you make. As client relationships continued to be added and a few dried up you’d increase your revenue by at least a factor of 5 if not many times more.<\/p>\n

Just do the math. Every time you make a sale and the client doesn’t turn into a repeat client who buys from you again and again, you’re losing big time. If instead each new client become a life long client you could easily add hundreds of thousands of dollars to your annual revenue.<\/p>\n

Isn’t it time to do something about it?<\/p>\n

Find out how to help existing clients to become repeat clients. Discover what works to get clients to buy again and again. Get the solution to closing more sales with this link >><\/strong><\/a><\/p>\n

If your clients aren’t choosing to buy again and again, and you’re confident in the quality of your goods or services, then the problem is that you’re not giving them the right choices.<\/p>\n

Kathy knew this but wasn’t having success getting her satisfied clients to come back on a regular basis. She’d been offering a discount to clients who scheduled their next massage right away, but wasn’t getting results from her offer.<\/p>\n

Think about it. You’ve just enjoyed a professional therapeutic massage and loved the experience. What would motivate you to come back regularly?<\/p>\n

Kathy’s offer missed the mark in that clients didn’t see much value in her offer. I suggested that instead of offering first time customers a discount on their next massage, she offer them a monthly membership with unlimited massages. She loved this idea and immediately saw the potential.<\/p>\n

How can you make your sales and profits soar? Build repeat business by offering customers services they want and need, and make the perceived value high.<\/p>\n

Imagine if your local gym sold individual workouts instead of annual memberships. What do you think would happen? Given most peoples’ follow through on working out, the health club would be broke.<\/p>\n

Memberships, annual maintenance contracts, and special offers to past clients are just three ways you can leverage your initial sale and turn it into regular repeat sales and increase revenue for your business.<\/p>\n

Are you missing the chance to increase sales by 50% or more? Do something about it. the Insider Secrets to Eliminating Obstacles to Sales >> <\/strong><\/a><\/p>\n

– Charlie Cook
\nSmall Business Marketing Ideas That Work<\/p>\n

\"Reblog<\/a>