{"id":199,"date":"2007-08-01T01:04:00","date_gmt":"2007-08-01T01:04:00","guid":{"rendered":"http:\/\/officeondemand.ca\/blog\/?p=188"},"modified":"2009-11-05T08:58:17","modified_gmt":"2009-11-05T13:58:17","slug":"who-has-the-keys-to-your-web-site","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/web-marketing\/who-has-the-keys-to-your-web-site\/","title":{"rendered":"Who Has The Keys to Your Web Site?"},"content":{"rendered":"<p>Most small business owners have the keys to their office even if a secretary is there and opens the door before them. It makes sense, you pay the rent, it&#8217;s your company, you should have a set of keys to the building. Right?<\/p>\n<p>The same is true of your business website. You paid to have it built, you pay to run it and you own it.<\/p>\n<p>Do you have the login information for your site? Your web site login information is like the keys to your office or your car.<\/p>\n<p>Do you have a backup of your site on your computer in case something happens to your web site hosting company?<\/p>\n<p>Recently I&#8217;ve gotten a number of calls from small business website owners who wanted help revising their under performing sites but in far too many cases they didn&#8217;t have the login information so they couldn&#8217;t access their own sites. That&#8217;s a big problem and makes it impossible to fix your site.<\/p>\n<p>Ted was one of those who called. He had a real estate site that was getting lots of traffic, a couple hundred visitors each day, but wasn&#8217;t generating any leads. He&#8217;d called me and wanted to know what changes to make to convert all the visitors he was getting into leads and sales but he didn&#8217;t have the login information for his site.<\/p>\n<p>His previous web designers had the login information and Ted felt awkward getting it from them. They insisted they had done a create job for him even though the site wasn&#8217;t doing what he wanted it to do, bring him qualified leads. It was like having a new car in the driveway that he didn&#8217;t have keys to and couldn&#8217;t drive anywhere.<\/p>\n<p>Do you have a website that&#8217;s been built for you but not helping you move your business forward? If you do, why aren&#8217;t you doing something about it? It&#8217;s just a matter of getting the keys and discovering <strong><a href=\"http:\/\/www.mfsstore.com\/websales.html\">how to convert visitors to buyers &gt;&gt;<\/a><\/strong><\/p>\n<p>If you own a web site you are entitled to the login information and to set and change the password any time you want. That way if you&#8217;re unhappy with the results of your site and want someone else to take over, you have the keys to the site.<\/p>\n<p>If you haven&#8217;t done so already:<\/p>\n<p>1. Get and keep a copy of the login information for your site.<br \/>\n2. Track the performance of your site, the number of weekly visitors and leads generated.<br \/>\n3. If you&#8217;re not getting results &#8211; take the keys away from the firm that is wasting you money and losing you business.<br \/>\n4. Find someone who can help you improve your web marketing strategy and work with them to turn your site into a gold mine.<\/p>\n<p>In case you don&#8217;t have it already <a href=\"http:\/\/www.mfsstore.com\/websales.html\"><strong>get the Insider Secrets to Creating Web Sites That Sell &gt;&gt;<\/strong><\/a><\/p>\n<p>&#8211; Charlie<br \/>\nWeb Marketing Ideas You Can Bank On<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Reblog this post [with Zemanta]\" href=\"http:\/\/reblog.zemanta.com\/zemified\/8286dd8f-f082-488a-a282-8c72b87526b3\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"float: right;\" src=\"http:\/\/img.zemanta.com\/reblog_e.png?x-id=8286dd8f-f082-488a-a282-8c72b87526b3\" alt=\"Reblog this post [with Zemanta]\" \/><\/a><span class=\"zem-script more-related more-info pretty-attribution paragraph-reblog\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Most small business owners have the keys to their office even if a secretary is there and opens the door before them. It makes sense, you pay the rent, it&#8217;s your company, you should have a set of keys to the building. Right? The same is true of your business website. You paid to have [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[192,36],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/199"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=199"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/199\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}