{"id":21,"date":"2004-12-06T14:38:00","date_gmt":"2004-12-06T14:38:00","guid":{"rendered":"http:\/\/officeondemand.ca\/blog\/?p=10"},"modified":"2010-07-26T11:54:46","modified_gmt":"2010-07-26T16:54:46","slug":"is-it-important-to-have-your-bio-in-your-marketing-materials","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/marketing-strategy\/is-it-important-to-have-your-bio-in-your-marketing-materials\/","title":{"rendered":"Is It Important To Have Your Bio In Your Marketing Materials?"},"content":{"rendered":"<p>&#8220;I&#8217;m starting a new business and would like your opinion.&#8221; &#8211; Lori Emberland<\/p>\n<p>A &#8211; Including a bio in your marketing materials can be helpful or not depending on how it&#8217;s written. Most people make the mistake of making their bio about me, me, me. The key is to write your bio in terms of the the problems you&#8217;ve solved and the clients you&#8217;ve helped. This makes it not only more interesting so prospects read it but helps postion you as someone who can help solve problems. You can learn more about how to assemble and write your marketing materials with <a href=\"https:\/\/www.marketingforsuccess.com\/marketing-manual.html\">The 5 Principles of Highly Effective Marketing.<\/a> &#8211; Charlie Cook<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Enhanced by Zemanta\" href=\"http:\/\/www.zemanta.com\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: medium none; float: right;\" src=\"http:\/\/img.zemanta.com\/zemified_e.png?x-id=993f6e00-8259-4941-97bb-cce77aa918f0\" alt=\"Enhanced by Zemanta\" \/><\/a><span class=\"zem-script more-related more-info pretty-attribution paragraph-reblog\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;I&#8217;m starting a new business and would like your opinion.&#8221; &#8211; Lori Emberland A &#8211; Including a bio in your marketing materials can be helpful or not depending on how it&#8217;s written. Most people make the mistake of making their bio about me, me, me. The key is to write your bio in terms of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8,9,15],"tags":[192,34,380],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/21"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/21\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=21"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}