{"id":215,"date":"2007-09-18T18:46:00","date_gmt":"2007-09-18T18:46:00","guid":{"rendered":"http:\/\/officeondemand.ca\/blog\/?p=204"},"modified":"2009-11-11T08:47:22","modified_gmt":"2009-11-11T13:47:22","slug":"how-to-fix-your-web-marketing","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/web-marketing\/how-to-fix-your-web-marketing\/","title":{"rendered":"How to Fix Your Web Marketing\u2026"},"content":{"rendered":"

“My web site gets hundreds of visits a day, but hardly anyone ever contacts me much less buys from me. How do I fix my site?”
\n– Phil S., a manufacturing equipment broker, Chicago, IL<\/p>\n

Do you have a web site?<\/p>\n

Wish it generated more leads and more sales? If your web site worked the way you wanted, your online marketing would work for you 24 hours a day, 7 days a week to generate revenue.<\/p>\n

I looked at Phil’s website and found a professionally designed, good looking site, but it was missing the key elements that would let people know they are in the right place or help them discover the value of his services and products, and motivate them to contact him.<\/p>\n

Phil’s problem wasn’t generating traffic; it was getting the visitors that came to his site to stay long enough so he could convert them to clients. Most web site owners focus all their attention on getting people to their site.<\/p>\n

Big mistake.<\/p>\n

In the last 7 years at our house we’ve had two wall ovens where the electronics went bust. The ovens looked fine from the outside. They opened, the electric coils were in there, but you couldn’t use them. They wouldn’t cook a cookie much less a turkey. Without working control panels, they was nothing more than large and costly wall ornaments in our kitchen.<\/p>\n

A web site without a system for controlling where visitors go is the same thing, nothing but a costly online ornament. To make it work you need to have a system that converts visitors to buyers.<\/p>\n

Want a marketing system to make your web site sell? Use this link to find out how >>
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\nIf you have a web site, your biggest concern should be converting the traffic you get to leads and to sales. You want to manage the flow of visitors so they move easily through your site and contact you and buy from you. Once you’re site works to do this then you can shift to focusing on attracting more traffic.<\/p>\n

Phil had the same problem most of my clients have with their web sites. He was getting traffic but wasn’t converting it to leads or sales. A complete site makeover was in order, but Phil didn’t want to wait months while every page was redesigned, rewritten and rebuilt.<\/p>\n

Here’s the quick fix that I recommended to Phil, one I recommend to many of my clients. This can usually be done with your existing page template design within a couple of weeks.<\/p>\n

** Web Site Marketing Quick Fix **<\/p>\n

1. Replace Company Name With Compelling Marketing Message<\/p>\n

Most web sites put their company name or product name in large type at the top of the page. When a prospect first finds your site this is the quickest way to send them away. What you want instead is a marketing message that convinces site visitors to stay and read more. You’ve only got a few seconds to capture their attention; make the most of it.<\/p>\n

2. Motivate Prospects to Give You Their Contact Information<\/p>\n

One of the most frustrating marketing blunders is to have someone who is looking for the solution you provide – find your web site and then leave without at least contacting you, if not buying from you. The simple fix is to offer them something for free in return for their contact information. That way you can follow up with them and help them get to know you, trust you and buy from you.<\/p>\n

3. Rewrite the Homepage Text With Copy To Engage and Educate<\/p>\n

Ever have a teacher that put you to sleep? Just providing information about your products isn’t enough to keep your prospects’ attention or pique their interest or convince them to buy. What you want to do is create a dialogue with them instead of lecturing them about your products or services.<\/p>\n

4. Create a Sequence Of Actions For Prospects to Take<\/p>\n

Once you’ve worked out the key elements of copy on your homepage, use the information and design to move visitors to action. The secret to doing this is to use size, location, color and other design elements to lead visitors’ eyes around the page and get them to do what you want them to do – to contact you and buy from you.<\/p>\n

Want to fix your website marketing? Use this link to find out how >>
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\nWhether your site gets a trickle of traffic or a flood, the critical factor to your success is how many people you convert to buyers. Use the four steps above to fix your site and watch your sales increase.<\/p>\n

Typically my clients have seen leads increase by 300% to 500% just by implementing this quick fix. After the quick fix, we go to work retooling the site design and every element of the web marketing process. The result? Additional increases in leads and sales by factors of 10 to 15 times.<\/p>\n

Is your site in need of a fix?<\/p>\n

If your site isn’t working to sell now, don’t wait. Each day you delay is costing you money in lost sales. Get the details on how to transform your site and start generating more leads and sales. Use this link to improve your web marketing >>
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\n– Charlie
\nWeb Marketing That Gets Results for Small Business Owners and Marketers<\/p>\n

\"Reblog<\/a>