{"id":22,"date":"2004-12-10T12:54:00","date_gmt":"2004-12-10T12:54:00","guid":{"rendered":"http:\/\/officeondemand.ca\/blog\/?p=11"},"modified":"2009-08-26T08:55:59","modified_gmt":"2009-08-26T13:55:59","slug":"alexa-site-rankings-url-oddness","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/marketing-strategy\/alexa-site-rankings-url-oddness\/","title":{"rendered":"Alexa Site Rankings URL Oddness"},"content":{"rendered":"

Many web site owners check Alexa<\/a> to see how their and their competitors site ranks. Until now I thought it provided valid information. Now I’m not so sure.<\/p>\n

This past year when I’ve gone to Alexa<\/a> to check the improving ranking of MarketingForSuccess<\/a> I’ve noticed the information for my site listed under “todaysinspiration.com” a site I have no affiliation with and which in fact doesn’t even exist yet. After numerous inquires I got the following response from Alexa.<\/p>\n

“When Alexa crawls the Web, it merges together sites which we think have the same content. When we merge two or more sites, we combine their traffic to form one ranking and list them under the domain with the most traffic. With tens of millions of domains on the Internet, our automated procedures for determining which hosts are serving the same content may sometimes be incorrect and\/or out-of-date due to ownership or content changes. We will separate the sites during our next update of the service. ”<\/p>\n

If site rankings represent combined information what’s the validity of Alexa’s rankings?<\/p>\n

– Charlie Cook<\/p>\n

\"Reblog<\/a>