{"id":234,"date":"2007-12-04T17:07:00","date_gmt":"2007-12-04T17:07:00","guid":{"rendered":"http:\/\/officeondemand.ca\/blog\/?p=223"},"modified":"2009-11-17T09:17:09","modified_gmt":"2009-11-17T14:17:09","slug":"3-marketing-ideas-to-avoid-the-holiday-slowdown","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/sales\/3-marketing-ideas-to-avoid-the-holiday-slowdown\/","title":{"rendered":"3 Marketing Ideas to Avoid the Holiday Slowdown"},"content":{"rendered":"

Don’t you wish you could leverage the holidays to generate a surge
\nof sales, no matter what you sell?<\/p>\n

You can, using these marketing ideas!<\/p>\n

The Friday after Thanksgiving, “Black Friday”, is the day many
\nretailers count on to pull them out of the red and turn a profit
\nfor the entire year. Here in Connecticut, shoppers line up before
\ndaylight to be the first to get into stores at the local malls. By
\nnoon, I-95 slows to a crawl with all the shoppers on the highway.
\nIt’s the beginning of the retail holiday spending spree.<\/p>\n

Are you benefiting from the spending spree, or do your profits
\nsuffer at this time of year?<\/p>\n

Many business owners and marketers will tell you that their sales
\nslump in December. Yes, many people are distracted and busy with
\nholiday shopping and other holiday activities. If you aren’t in
\nretail, the question is, how can you turn the holiday season into a
\nsales opportunity, not an obstacle?<\/p>\n

During the holiday season your prospects are in a mindset to spend
\nmoney, and are more than willing to spend money on themselves.
\nThey’ve got their credit cards out and are ripe for you to market
\nto them.<\/p>\n

What’s the secret to tapping into this holiday spending spree? Use
\nthis link to find the answer >> <\/a><\/span><\/p>\n

Retail holiday sales are a success because they rely on a handful
\nof tried and true marketing concepts. Use these simple marketing ideas<\/a> to
\ncreate a tsunami of year-end profits:<\/p>\n

1. Wish Lists<\/span>
\nMany people make wish lists of presents to give and get during the
\nholidays. Why not ask prospects to create a wish list for
\nthemselves and their business. Ask them what they want and need to
\nbe more successful next year. Then sell them the solution.<\/p>\n

2. Urgency<\/span>
\nOnce people have decided they want something, whether it’s a
\npresent for a loved one or a new car or a better computer or new
\nmarketing collateral, the quickest way to get them to buy is to
\ntell them might not be able to get it unless they act now.<\/p>\n

When people head out to shop after Thanksgiving, they’re taking
\nadvantage of short term sales, feeling the pressure of the limited
\nshopping days until Christmas, and they know that the stores may
\nrun out of the items they want if they don’t act right away.<\/p>\n

Creating urgency is one of the most effective ways to increase
\nsales, no matter what or when you market. Even if you’re selling
\nHVAC maintenance contracts or snowplowing services, marketing
\nlimited availability or limited-time offers is a big motivator.<\/p>\n

3. Special Offers<\/span>
\nTypically, you may associate Christmas sales with toys, TVs and
\npersonal items. You’re right, that’s where much of the spending is.
\nBut there are no rules that say you can’t have a holiday sale on
\nyour products or services, whether you provide computer systems or
\naccounting services.<\/p>\n

Whether it’s a discount on price or a special bonus, when you give
\nyour prospects something extra it increases their perception of the
\nvalue of your offer. Add in a sense of urgency, and you’ll have an
\nirresistible offer.<\/p>\n

Are more clients and profits on your wish list? Use this link to
\nget them >><\/a>
\n<\/span>
\nIn past years have you given up on the weeks between Christmas and
\nNew Years and assumed you’d be lucky to ring in a few sales? If you
\ndid, you’re missing out on some of the biggest selling days of the
\nyear. The holiday shopping season generates about 20% of all retail
\nsales for the entire year.<\/p>\n

With the right marketing strategies<\/a>, December can be your best
\nmonth ever. And if it hasn’t occurred to you yet, you can use these
\nsame strategies to generate a holiday rush of sales, all year long.<\/p>\n

Ready to bring a flood of sales all year long? Use this link to
\nfind out how >><\/a><\/span><\/p>\n

Charlie
\nMarketing Ideas<\/a> That Make You Money<\/p>\n

\"Reblog<\/a>