{"id":236,"date":"2007-12-12T17:00:00","date_gmt":"2007-12-12T17:00:00","guid":{"rendered":"http:\/\/officeondemand.ca\/blog\/?p=225"},"modified":"2009-11-17T09:25:37","modified_gmt":"2009-11-17T14:25:37","slug":"which-marketing-idea-can-triple-your-sales","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/marketing-strategy\/which-marketing-idea-can-triple-your-sales\/","title":{"rendered":"Which Marketing Idea Can Triple Your Sales?"},"content":{"rendered":"

Could you double your sales in the next two or three months? Use the marketing strategy<\/a> below.<\/p>\n

In November I doubled my sales from what they were just two months ago in September and I saw them increase by over 300% from what they were a year ago.<\/p>\n

I’ve helped some of my clients do even better. One client quadrupled sales in two years; one increased sales by a factor of 20 over a period of four years.<\/p>\n

Yes, I’m blowing my own horn a little, but I want you to understand that it really is possible to double or triple your sales in a relatively short amount of time.<\/p>\n

Before you read another word, ask yourself:<\/p>\n

– How much more income could you bring in if you doubled or tripled your sales?
\n– Do you have this number written down or noted somewhere on your computer?<\/p>\n

Can you actually do it? Can you realistically double your sales? The answer to this question should be a resounding “Yes!”<\/p>\n

What’s the secret to making these kind of outrageous gains? Do you need to put in even more hours of work? Do you need to double your marketing budget<\/a>?<\/p>\n

The answer to both of these questions is “No!” It’s not a matter of working harder or spending huge sums. The answer lies in understanding the 80\/20 rule and knowing how to work with it.<\/p>\n

In 1906 Vilfredo Pareto, a French-Italian sociologist, economist and philosopher, noted that in Italy 80% of the wealth, the real estate, was owned by 20% of the people. The same observation applies in marketing. On average, 80% of sales revenue comes from 20% of marketing activities.<\/p>\n

Which key marketing strategies<\/a> can generate 80% of your sales? Find the answer here >><\/span> <\/a><\/p>\n

How can you use the 80\/20 rule? Here are 3 options to choose from.<\/p>\n

A. You could stop doing the 80% of marketing activities that aren’t working. Think how much money and time you\u2019d save and how much higher your profit margins would be. Instead of spending two days a week marketing you could do it all in 4 hours and use your time to develop new products – or take the day off and play golf or go skiing, like I do.<\/p>\n

B. Instead of spending only 20% of your marketing efforts on what works you could spend 100% of your marketing time and money on the marketing strategies and tasks that generate leads, sales and repeat sales.<\/p>\n

The result? You’d generate five times as many sales and five times the profits. What would you do with all that income?<\/p>\n

C. You could continue doing what you’re doing now, spending 80% of your time on marketing that isn’t working. Don’t you want to better than this?<\/p>\n

In summary;
\n– 80% of your sales will come from 20% of your clients.
\n– 80% of your income will come from 20% of your marketing activity.<\/p>\n

Understand this and you can make a lot more money.<\/p>\n

You can bring in two to four times as much revenue by dumping the clients who take up 80% of your time. Concentrate your marketing to attract more of the ideal clients who bring long-term profitability. Clients I’ve worked with, from SEO firms to therapists, have done this and seen immediate and long lasting increases in income.<\/p>\n

Ready to discover which 20% of marketing activities can generate 80% of your sales? Get the answers here >><\/span><\/a><\/p>\n

Sue owns a growing web development firm and wants to increase sales from $300,000 a year to $450,000. Her primary market is small businesses in New England. Where did she invest her marketing dollars?<\/p>\n

She booked a trip to Las Vegas for herself and 2 of her staff to man a booth at an Internet trade show where she’s pitching to industry insiders, not her target market. Cost? $10,000 in expenses, not including the time invested.<\/p>\n

The above example may be extreme, but have you ever sent out a mailing or email broadcast, bought ad space, or maintained a website that didn’t get the results you wanted? Most small business owners stay small because they make this marketing mistake over and over.<\/p>\n

You’re bound to fail if you spend your time and your marketing dollars on the wrong things – or use your marketing tools in the wrong way – over and over. No matter how hard you work, you’ll be frustrated.<\/p>\n

The key to multiplying your sales is knowing where and how to market your business. For example, each week I invest several hours in joint venture marketing efforts and in keeping in regular contact with my prospects and clients.<\/p>\n

My efforts are focused on building my list of interested, qualified prospects and on staying in touch with prospects and clients by writing at least one newsletter a week. Why these two activities? Because that’s how I make 90% of my sales. I concentrate all my time spent on marketing on the activities that bring in the most sales.<\/p>\n

Want to easily double or quadruple your sales? You can do it by applying the 80\/20 rule. Use this link to find out how >><\/span> <\/a><\/p>\n

Put the 80\/20 rule to use; work smart, work less and make more and you, too, can live the life you want.<\/p>\n

Charlie
\nMarketing Ideas<\/a> That Make You Money<\/p>\n

\"Reblog<\/a>