{"id":2524,"date":"2009-10-14T08:45:10","date_gmt":"2009-10-14T13:45:10","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=2524"},"modified":"2009-10-14T10:31:58","modified_gmt":"2009-10-14T15:31:58","slug":"brief-noticed","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/public-relations\/brief-noticed\/","title":{"rendered":"Be Brief To Get Noticed"},"content":{"rendered":"<p style=\"text-align: left;\">If your product or service makes a great holiday gift, send the media a photo of it, along with a brief.<\/p>\n<p style=\"text-align: left;\">A brief can take several forms. It can be:<!--more--><\/p>\n<p style=\"text-align: left;\">\u2022 A one-page news release.<\/p>\n<p style=\"text-align: left;\">\u2022 A short list of questions and answers about a problem your product or service solves.<\/p>\n<p style=\"text-align: left;\">\u2022 A quiz.<\/p>\n<p style=\"text-align: left;\">\u2022 Tips on how to use the product.<\/p>\n<p style=\"text-align: left;\">\u2022 A resource box of places where the product or  service can be bought.<\/p>\n<p style=\"text-align: left;\">\u2022 A list of definitions that pertain to a particular product or service.<\/p>\n<p style=\"text-align: left;\">\u2022 Statistics related to the problem the product solves.<\/p>\n<p style=\"text-align: left;\">Editors love briefs because they fill odd-size holes on a page and need little editing. The media aren&#8217;t likely to devote an entire story to your product unless it&#8217;s very unusual.<\/p>\n<p style=\"text-align: left;\">But between now and Christmas, they&#8217;ll be collecting short items that can be included in their annual round-ups of the most popular, practical, expensive or inexpensive holiday gifts. Briefs are one of the very best ways to get into big magazines.<\/p>\n<p style=\"text-align: left;\">&#8211; <em>Joan<\/em><\/p>\n<table style=\"text-align: left;\" border=\"0\" cellspacing=\"8\" cellpadding=\"8\" width=\"450\">\n<tbody>\n<tr>\n<td width=\"450\" height=\"0\" valign=\"top\" bgcolor=\"#ececec\"><strong><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/joan-stewart\/\">About Joan Stewart<\/a><\/strong> <a href=\"http:\/\/www.mfsstore.com\"><strong><br \/>\nRelated Resources<\/strong><\/a><strong><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/author\/jstewart\/\"><br \/>\nMore Posts by Joan Stewart<\/a><\/strong><\/p>\n<p>To discover the easy and inexpensive ways <span style=\"text-decoration: underline;\">anyone can attract more clients and maximize their profits<\/span>, sign up for your<strong> <\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">FREE <\/a><\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">Profit Now <\/a><\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">Report<\/a>. <\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px; text-align: left;\"><a class=\"zemanta-pixie-a\" title=\"Reblog this post [with Zemanta]\" href=\"http:\/\/reblog.zemanta.com\/zemified\/ba20cb6c-1889-40c9-b5e5-090f32ecd190\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: medium none; float: right;\" src=\"http:\/\/img.zemanta.com\/reblog_e.png?x-id=ba20cb6c-1889-40c9-b5e5-090f32ecd190\" alt=\"Reblog this post [with Zemanta]\" \/><\/a><span class=\"zem-script more-related more-info pretty-attribution paragraph-reblog\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If your product or service makes a great holiday gift, send the media a photo of it, along with a brief. A brief can take several forms. It can be:<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[382],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/2524"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=2524"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/2524\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=2524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=2524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=2524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}