When you’re done, you’ll have the raw material for your sales letter. Let’s examine these six questions.<\/p>\n
Question #1: What is the problem your market faces?<\/strong><\/p>\n Start off by introducing the problem your market is facing — the problem that your product solves.<\/p>\n In this part of the letter<\/a>, it may be best to simply dramatize the problem without mentioning your product.<\/p>\n Talk about the problem itself and the true costs of the problem to your prospect.<\/p>\n Question #2: Who are you, and why should anybody listen to you?<\/strong><\/p>\n Introduce yourself and why you are qualified to talk on this subject. The reason you are qualified might be based on real credentials or on your personal experience.<\/p>\n Marshall whatever facts and resources you can to build your credibility.<\/p>\n Question #3: What is your product, and how does it solve this particular problem in your market?<\/strong><\/p>\n Now it’s time to talk about your product. What is it? What does it do? How does it work? Why would your prospect be interested in buying it?<\/p>\n Think of your product as the “hero” that solves the problem you talked about in the beginning of your letter. And make sure to mention the features of your product as well as the benefits (what those features really mean to your customer).<\/p>\n Question #4: What should a person do to order your product?<\/strong><\/p>\n Explain how to order your product and remove as much risk from the transaction as possible.<\/p>\n What is the cost? Should the prospect click a link or make a phone call to order? Is there a guarantee?<\/p>\n These are all questions that should be addressed in this part of the letter.<\/p>\n Question #5: Why should people order now instead of later?<\/strong><\/p>\n Finally, why should your prospect order now instead of later?<\/p>\n Is it because the cost of not having your product is greater than the cost to get your product? Or is there a deadline to get a discounted price?<\/p>\n A sense of urgency can be created for just about any product, and I’m not talking about “fake scarcity” either. All it takes is some creativity and you’ll be able to think of a believable reason to buy now.<\/p>\n Tying It All Together<\/strong><\/p>\n Finally, after you’ve answered the above questions, you’ll only have two steps left:<\/p>\n 1. Write a compelling headline.<\/p>\n 2. Take the copy you’ve written and string it together with some well-written transitions. (Basically, just make sure the copy flows well from start to finish.)<\/p>\n And with that, you’re done! You’ve just completed your first sales letter<\/a>, and all you did was answer five relatively simple questions.<\/p>\n – Ryan<\/em><\/p>\n P.S. <\/strong>To learn more about how to turn your words into wealth, check out Copywriting Code<\/a>.<\/p>\n
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