{"id":288,"date":"2008-08-04T17:47:00","date_gmt":"2008-08-04T17:47:00","guid":{"rendered":"http:\/\/officeondemand.ca\/blog\/?p=278"},"modified":"2009-12-04T09:11:20","modified_gmt":"2009-12-04T14:11:20","slug":"3-keys-to-small-business-marketing-success","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/small-business-marketing\/3-keys-to-small-business-marketing-success\/","title":{"rendered":"3 Keys to Small Business Marketing Success"},"content":{"rendered":"<p>You want to attract more clients, increase your sales and maximize your profits. And you want to do it in less time.<\/p>\n<p><span style=\"font-weight: bold;\">What&#8217;s getting in your way?<\/span><\/p>\n<p>Working harder isn&#8217;t the answer! After decades of helping struggling small business owners be more successful, I&#8217;ve seen the same three issues emerge in every case. I see them with business people looking to make their first $100,000 as well as to those trying to make their next five million.<\/p>\n<p><span style=\"font-weight: bold;\">What are they? What are the three things that you need to do to be more successful?<\/span><\/p>\n<p>To be truly successful in any business you need to have a vision that&#8217;s big enough, have the knowledge of what to do, and most importantly, you need to delegate responsibility.<\/p>\n<p><span style=\"font-weight: bold;\">1. Envision Success Not Just A Stepping Stone<\/span><br \/>\nWhen someone calls me to talk about my one-on-one coaching services, one of the first questions I ask them is what their goals are. Typically, they want to increase their income or sales by 10 or 15%.<\/p>\n<p>99% of the time these business owners are running businesses that have much more profit potential than that. Too many of them think in terms that limit how well they&#8217;ll do; their vision is too small.<\/p>\n<p>Plan to grow by 10% and that&#8217;s all you&#8217;ll do. Plan to grow by 200% and you can achieve that!<\/p>\n<p>You can go to the grocery store hoping to find a few ingredients to make a sandwich, or you can go determined to find everything you need to cook a delicious 3-course feast. Create a vision and goals that will help you get there instead of ones that are getting in your way.<\/p>\n<p>If you&#8217;re going to go to all the effort to grow your business, why not make at least 250,000 or if you&#8217;re already making five million why not aim for seven million?<\/p>\n<p>Do this right now, before you read any further. Write a paragraph describing your success and make a list of your goals for the rest of this year.<\/p>\n<p><span style=\"font-weight: bold;\">2. Get And Apply The Knowledge You Need<\/span><br \/>\nI&#8217;m continually amazed at the number of otherwise savvy business owners who want to become masters of marketing and keep trying to do so by copying other&#8217;s failed marketing techniques. You need to know what to do and how to do it in order to grow your business.<\/p>\n<p>Start by answering the following questions.<\/p>\n<p><span style=\"font-weight: bold;\">What knowledge and skills are required?<\/span><br \/>\nDo you need to discover how to attract more clients, close more sales or finally turn your website into a profit center?<\/p>\n<p><span style=\"font-weight: bold;\">What do you need to do to reach each of your goals?<\/span><br \/>\n<a href=\"http:\/\/www.15secondmarketing.com\/\">A faster way of generating leads?<\/a><\/p>\n<p><a href=\"http:\/\/www.marketingforsuccessstore.com\/5Pmanual.html\">A system for growing your business?<\/a><\/p>\n<p><a href=\"http:\/\/www.marketingforsuccessstore.com\/howtosell.html\">To close more sales?<\/a><\/p>\n<p><a href=\"http:\/\/www.marketingforsuccessstore.com\/websales.html\">A web site that converts visitors to buyers?<\/a><\/p>\n<p><span style=\"font-weight: bold;\">What kind of advice do you need?<\/span><br \/>\nDo you need someone to help you organize your marketing and show you how to focus your efforts? <a href=\"https:\/\/www.marketingforsuccess.com\/mentoring.html\">Use this link &gt;&gt;<\/a><\/p>\n<p><span style=\"font-weight: bold;\">3. Delegate Your Way to the Top<\/span><br \/>\nThere are only so many hours in a day; no matter how many of them you spend at work, you&#8217;ll never be able to do everything on your own. The third key to success is delegating administrative and operational tasks.<\/p>\n<p>If you&#8217;re spending your day processing orders or setting up jobs for customers, you&#8217;ll never have time to focus on your primary job, growing your business. The sooner you stop trying to do everything yourself and start managing others, the sooner you&#8217;ll see your business grow in leaps and bounds.<\/p>\n<p>Think big. Envision your success, get the knowledge you need to succeed and then delegate everything with the exception of your growth strategy. You&#8217;ll be amazed at how much more successful you&#8217;ll be!<\/p>\n<p>&#8211; Charlie<br \/>\nSmall Business <a href=\"http:\/\/www.marketingforsuccess.com\">Marketing Success<\/a><\/p>\n<p><span style=\"font-weight: bold;\">P.S.<\/span> No matter what you market and sell, you can eliminate the barriers to growing your business more easily than you think. Create your vision of your successful business and then develop a plan for realizing it. To reach your goals, you&#8217;ll need to know how to attract clients, and you&#8217;ll need a system to generate a steady stream of leads, close more sales and use the internet to maximize your profits.<\/p>\n<p><a href=\"http:\/\/www.marketingforsuccessstore.com\/\">Get started &gt;&gt;<\/a><\/p>\n<p><a href=\"https:\/\/www.marketingforsuccess.com\/podcast\/v15.html\">To listen to a podcast of this article use this link &gt;&gt;<\/a><\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Reblog this post [with Zemanta]\" href=\"http:\/\/reblog.zemanta.com\/zemified\/73cb8459-5afc-4e73-a0d8-3748c626e819\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"float: right;\" src=\"http:\/\/img.zemanta.com\/reblog_e.png?x-id=73cb8459-5afc-4e73-a0d8-3748c626e819\" alt=\"Reblog this post [with Zemanta]\" \/><\/a><span class=\"zem-script more-related more-info pretty-attribution paragraph-reblog\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>You want to attract more clients, increase your sales and maximize your profits. And you want to do it in less time. What&#8217;s getting in your way? Working harder isn&#8217;t the answer! After decades of helping struggling small business owners be more successful, I&#8217;ve seen the same three issues emerge in every case. I see [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[192,386],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/288"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=288"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/288\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}