{"id":2909,"date":"2009-11-12T10:27:29","date_gmt":"2009-11-12T15:27:29","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=2909"},"modified":"2010-09-21T15:13:33","modified_gmt":"2010-09-21T20:13:33","slug":"lazy-man-principle","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/web-marketing\/lazy-man-principle\/","title":{"rendered":"The “Lazy Man Principle” On How To Market On Twitter"},"content":{"rendered":"

I have to tell you something.<\/p>\n

People are lazy.<\/p>\n

No – people are REALLY lazy. So lazy that for the most part they won’t bother to delete a few words off a message, even though that only involves hitting the delete key a few times!<\/p>\n

I call this the lazy man principle.<\/p>\n

But what does it have to do with twitter marketing?<\/p>\n

Here’s what – most people’s tweets are TOO LONG to get retweeted! They are too long because people are TOO LAZY to cut them down in order to retweet them.<\/p>\n

See what most people don’t think about is in order to retweet your message someone has to not just copy and paste your original message but squeeze in “RT @yourtwittername” and possibly some brief commentary as well.<\/p>\n

All this stuff takes up precious characters, and on twitter you only have 140!<\/p>\n

So if your message is exactly 140 characters or close to it most people will not take the time to edit out words in order to get it to fit with “RT @yourtwittername” in front of it.<\/p>\n

The solution? Know your number. Know how many characters are left after RT @yourtwittername and aim for all of your tweets being short enough to repeat. Honestly you never know what will get retweeted!<\/p>\n

– Laura<\/em><\/p>\n\n\n\n
About Laura Roeder<\/a><\/strong>
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