{"id":2969,"date":"2009-11-13T14:59:00","date_gmt":"2009-11-13T19:59:00","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=2969"},"modified":"2009-11-10T10:07:17","modified_gmt":"2009-11-10T15:07:17","slug":"everyone-who-markets-anything","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/marketing-strategy\/everyone-who-markets-anything\/","title":{"rendered":"What Everyone Who Markets Anything Should Know"},"content":{"rendered":"

Over the last few years, we’ve seen a fundamental shift in how and where people get information. Things have changed and if you’re marketing isn’t changing too, you and\u00a0 your business will be left behind.<\/p>\n

For many businesses, it’s already happening. Here’s the top 11 ways things have changed.<\/p>\n

    \n
  1. Social Media has fundamentally changed the way people pass the time. Many who used to spend hours watching TV now spend it on Facebook and Twitter.<\/li>\n
  2. Communication devices are changing at breakneck speed. Smart phones are taking over, with more and more people are checking Facebook, email, text messages, etc. while waiting in line, etc. Some people are ditching their landlines altogether and strictly using cell phones.<\/li>\n
  3. Web 2.0 sites have made the web interactive. Web pages are no longer static. Clients and prospects can interact with your blog, Youtube channel, Facebook fan page, etc.<\/li>\n
  4. Bad news can travel fast, and be hard to get rid of. Sites like RipOffReport.com have given unhappy consumers of info products an effective way to “get back”. Twitter can spread negative messages quickly as well. Local businesses are now having to contend with the “new yellow pages” – Google’s local listings – allowing comments from happy AND unhappy customers.<\/li>\n
  5. Pre-purchase research on Google and Amazon has become a “way of life” for many prior to purchasing practically anything. Bad or good consumer reviews can instantly make or break the sale.<\/li>\n
  6. Local search is fast replacing the Yellow Pages. Soon the only place you’ll see the Yellow Pages will be the Smithsonian.<\/li>\n
  7. Email deliverability is going down. And people who used to communicate via email now communicate via Facebook, Twitter & text messages.<\/li>\n
  8. An entire generation of pre-teens and teens are coming of age who have learned to communicate ALMOST exclusively via text messaging.<\/li>\n
  9. Newspaper and magazine readership continues to plummet.<\/li>\n
  10. The Top 1000 Alexa sites are mainly Web 2.0 sites – video sites, blogs, social media, social bookmarking, etc. Businesses that embrace web 2.0 strategies are being ranked higher, faster, leaving their Web 1.0 competition in the dust.;<\/li>\n
  11. People are beginning to expect practically ALL websites for businesses to contain video(s).<\/li>\n<\/ol>\n

    How does this affect your business?<\/p>\n

    What are\u00a0 you doing differently?<\/p>\n

    – Darlene & Barry<\/em><\/p>\n\n\n\n
    About Darlene & Barry Nicholson <\/a><\/strong>
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